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Put a Nordic highway site, a city forecourt in Central Europe and a North American or even African fuel retailer’s flagship station side by side, and the differences arrive first. One has a restaurant, a bakery counter and a market the size of a small supermarket. One is a canopy, six pumps and a shop you could cross in four steps. One is unmanned — card reader, lights, nothing to walk into at all.

Here's a paradox worth a moment of your time: in-store retail media runs entirely on understanding shoppers — and the advertisers buying it never see a single one of them. That's not a flaw. It's the design.

August means the out-of-office replies are winding down and the Nordics are drifting back from the cabins — and there's plenty to catch up on. If July took the temperature of the channel, this month is about money moving into the store.

Every pitch for in-store retail media starts in the same place: ad revenue. So here’s a small heresy — the strongest single business case for the platform has actually nothing to do with sold ads. Your screens should pay their own rent before a single campaign is sold.

It’s July, and most of the Nordics has shifted into proper summer mode — out-of-office replies, cabins, and the year’s slowest news weeks. The industry didn’t get the memo. Cannes Lions wrapped in June with retail media front and centre — the festival expanded its commerce awards into new Creative Commerce Lions — so this month’s picks take the temperature of where the channel is heading.

The debate about whether retail media belongs in the store is over — the category already moved there. The open question is what kind of platform it takes to run it. Our new playbook lays out the argument, and the blueprint.

It’s June and summer has finally arrived up here in the Nordics. The retail media news flow shows no sign of slowing down, though — here are our picks for the in-store retail media newsletter for June 2026.

In-store retail media is finally having its moment. Screen networks are expanding, investment is rising, and the channel is maturing from infrastructure into something buyers treat as media.

As retailers move from pilots to serious in-store retail media networks, the decisive question shifts from screen placement to screen purpose. Three maturity levels, a different analytical toolkit at each, and one role decision that determines the value of the entire network.

Here is May 2026 edition of Doohlabs in-store retail media monthly newsletter. In Doohlabs, we have seen the market more active this spring that it has never been before. The news from around the world seem to be telling the same story.

Why running in-store retail media on a basic signage system patched together with Excel quietly costs you the deal, the brand, and the next five years.

An open commerce media network, in-store retail media, and programmatic buying —all three together in live production. Here's what ReTALE and Doohlabs just shipped at Tokmanni, and why it matters.

This is April 2026 edition of the Doohlabs in-store retail media monthly newsletter. Last time we asked you if you would prefer more or less content in this newsletter. The vast majority was in favor of more content, so this is the new format of the newsletter. Enjoy!

The short answer is: not necessarily. But the longer answer determines how fast you can move, how much you can scale, and what your retail media business looks like in three years.

Here we are with the March 2026 edition of the Doohlabs in-store retail media monthly newsletter. There is so much happening in the field of in-store retail media that we’ve decided to include a little more news in this edition. Let us know what you think — is the amount of content just right, or would you prefer more or less news?

First-party data is not one ingredient among many in retail media. It is the fuel. The combination of customer insight and purchase context is precisely what makes the channel valuable to advertisers. Without it, retail media becomes just another media placement.

Retail media is everywhere now. Retailers, media owners and brands are all looking for new ways to monetize customer attention. Still, many organizations hesitate because launching retail media is often seen as a complex infrastructure project involving major investments. It doesn’t need to be.

Here is the February 2026 edition of Doohlabs in-store retail media monthly newsletter. Retail media is getting increasingly omnichannel.

As retail media expands across stores and formats, the key question is: how to utilize AI to scale relevance, governance, and performance without scaling the headcount at the same time? In this article we explain where AI will have the biggest impact, our development priorities and unveil the first AI features on In-Store IMPACT platform.

For a few days each year, Barcelona becomes the center of the digital signage world. We visited ISE 2026 together as Doohlabs and Craneworks to reflect on what felt mature, what felt new, and what retail media now means for the industry.

Commerce media in Europe is entering its decisive phase. ReTALE, Doohlabs and Craneworks are building an open commerce media model in the Nordics—designed for real customer encounters, digital & physical environments, and scalable growth across Europe.

The new year starts with in-store retail media markets heating up and new developments happening around the globe.

In-store retail media is under growing pressure to prove its value. This article outlines a clear, IAB-aligned three-layer framework for measuring in-store retail media, from proof of delivery to shopper exposure and ultimately business impact.

Here is the last edition of Doohlabs in-store retail media monthly newsletter for 2025. Enjoy!

Our CEO Janne Lohvansuu visited customers throughout Asia last month. Here is his travel diary and impressions on where retail is heading.

Here we are already with November edition of Doohlabs in-store retail media monthly newsletter. 2025 is nearing the end and in-store retail media seems to be on most retailers’ agenda.

Retail media is booming — but should your in-store network be built in-house or outsourced? This article breaks down the key models, trade-offs, and what truly drives long-term success.

Hello subscribers! October is well on its way and more in-store retail media news keeps getting published day-by-day.

Hello subscribers! This is the Doohlabs in-store retail media monthly newsletter for September. Enjoy and learn!

Summertime doesn’t seem to slow down the retail media news flow — here’s your monthly update on in-store retail media.

As retail media grows, retailers need to adopt different strategies to succeed in an omnichannel environment. For many of our customers, the best choice is often the Store in the Core strategy.

Here we are already with July edition of Doohlabs In-store retail media monthly newsletter. Enjoy!

Retail media is evolving rapidly. Two major trends are shaping its future: commerce media and open networks. This blog post – along with the attached video – explains what these are and why they represent the future of retail media.

It’s summer finally up here in the Nordics too and Doohlabs has had some interesting announcements in the past month!

A pragmatic look at the new role of in-store retail media in a connected customer journey.

The Doohlabs team attended the 68th International SPAR Congress in Zagreb on May 18–21, 2025, where we showcased our in-store retail media platform, In-Store Impact.

SPAR’s new multi-market retail media ecosystem to be powered by Doohlabs’ in-store retail media platform, In-store IMPACT.

In-store retail media is currently the hottest topic in retail media hype. Everyone seems to be talking about it. Doohlabs also has some awesome news to share about our recent developments!

This is the Doohlabs in-store retail media monthly newsletter for April 2025. Enjoy!

It’s springtime at last. Retail media stays in spotlights and major developments are seen on multiple fronts.

In-store retail media is expanding rapidly. Finnish pioneers Doohlabs and Craneworks are now bringing their expertise to the Swedish market. This blog post explores the journey so far and what’s coming next.

Here we are already with February edition of Doohlabs in-store retail media monthly newsletter. Things are now happening so fast that a month feels like a week!

Measurability is one of the biggest challenges for retailers to tackle when they adapt in-store retail media at scale. Doohlabs and Cyreen have partnered to solve these issues and enable customer growth.

This is our first in-store retail media monthly newsletter for 2025. Enjoy!

This is the in-store retail media monthly newsletter for December 2024. Enjoy!

In recent years, and particularly recently, we've had numerous projects and discussions with retailers whose in-store media networks extend far beyond basic media set-ups. With in-store media now a priority for many retailers, we felt this was a perfect time to share some of the insights and learnings we've gained through these experiences.

Hello Doohlabs subscribers! Retail media seems to be everywhere nowadays. We selected the most interesting articles from past month to help you keep on track where we are heading. Enjoy!

Greetings from Doohlabs! Retail media seems to be everywhere now and not a day go by without major news events about the business.

Doohlabs visited DMEXCO on September 18-20 in Cologne, Germany.

In-store retail media coverage in news has been rising exponentially lately. Here are some interesting examples.

At Doohlabs, we have been developing our in-store audience monetization platform for several years now, witnessing the evolution of this business from an intriguing trend into a rapidly growing industry. We believe this is a an excellent moment to take a closer look at various aspects of in-store retail media—what’s hot now, and where the industry is heading next.

Fall is coming and retail media stays in spotlight. Here are some interesting topics from this summer.

Aller Media, Craneworks, and Doohlabs have collaboratively established an in-store retail media network that welcomes participants from various sectors in addition to the retail industry.

This is our in-store retail media monthly newsletter for June. We have a lot of interesting reading for you this time.

It is time for Doohlabs in-store retail media monthly newsletter for May 2024. We’ve seen fast-growing media coverage in retail media and in-store in particular in the last couple of months.

Retail media is already breaking out of its “traditional” definitions, and it is changing the world of marketing in ways that were unthinkable for most a couple of years back. This heterogeneity is not reserved for online retail media only – in-store retail media also generates new forms of marketing every week now.

This is the in-store retail media monthly newsletter for April 2024. Enjoy!

Retail media is significantly changing the marketing landscape, offering unprecedented ways for brands and agencies to reach consumers. Perhaps the most effective channel within retail media is in-store retail media.

It’s time for Doohlabs in-store retail media monthly newsletter for March 2024. Lately, in-store retail media has been the hottest topic in retail media, and it has been compared to TV as an advertising channel.

It’s time for Doohlabs in-store retail media monthly newsletter for February 2024. This year has been stated to be the year of in-store retail media by many and the rise in coverage can really be seen in both retail and marketing mediums.

Once you’ve established your in -store network and have started selling your audience to advertisers, it is time to sit down and think about the next steps in you retail media journey: how to scale up the network while remaining highly profitable. This blog post lists 6 important things you should consider when taking steps to scale up.

It’s time for the first Doohlabs in-store media monthly newsletter in 2024. The retail media year is starting with speed and a lot is happening in the in-store retail media field.

There are tons of things happening in the in-store retail media field now. All major global actors have finally gotten it to their strategy drawing desks as at the same time the forerunners in some markets are already expanding their screen networks aggressively. Still, there’s a major gap in market actors’ understanding of the true nature of the key asset in retail media: audiences.

Media companies have been in the middle of a major transformation for over 20 years now. Some have perished and others have been successful in adopting digital media as part of their core offerings. But just when the biggest waves seemed to be calming down, a new major trend disrupting media emerged: retail media.

It’s time for the Doohlabs in-store retail media newsletter for December. This time we explore how retail media is already moving beyond the retail industry.

There are a couple of main channels for retail media sales from direct to outsourced and increasingly also programmatic. Trade partner self-services however, surpass all other sales methods in operational smoothness. Self-services offer an operating model in which brands and other advertisers control the booking and trafficking of materials for campaigns by themselves according to for example a yearly agreement with the retailer.

Hello Doohlabs subscribers! It’s once again time for the in-store retail media monthly newsletter.

When a retailer gets serious with in-store retail media and wants to commit to it on an industrial scale, many things need automation. One of the most important ones is content automation. In this blog post, we explain how you can most effectively utilize it in in-store retail media.

Getting the data for in-store retail media may feel sometimes a bit challenging. In this blog post, we explain why it shouldn’t be and why you should be thinking about the value it creates instead.

It is again time for our in-store retail media monthly newsletter. This time we have some new in-store networks among other things.

As in-store retail media is booming, in-store audio is also growing exponentially along with it. And no wonder –there are lots of reasons that are backing up this trend.

It is again time for our in-store retail media monthly newsletter. This time we concentrate only on the booming in-store development that has been evident during the last months.

It is time for Doohlabs in-store retail media monthly newsletter August edition. This time we have selected news to represent different point-of-views on retail media growth – from macroeconomics to developments in individual companies.

Hello! It is time for our in-store retail media monthly newsletter for July.

Here we are with the June Doohlabs in-store retail media monthly newsletter. This time we have a very informative podcast along with some piloting news.

It’s again time for Doohlabs in-store retail media monthly newsletter. This time we will concentrate on grocery megatrends.

Doohlabs publishes a lot of blog posts about the retail media phenomenon in general, especially describing how it is transforming retailers' and advertisers’ business models. We've been asked to start a new series about the practical applications of in-store retail media. We start this series now with a hot topic that combines online & in-store retail media: sponsored products.

This is our in-store retail media monthly newsletter for April 2023. Enjoy!

In our line of business – the booming in-store retail media – we see markets & customers in various stages of their development cycle. Some customers are just acquiring their first screens in stores while others are planning to tenfold the number and trying to figure out how to organise the sales team. We acknowledge that there is no one-size-fits-all guidance for these situations and share our experience and insights with you in this blog post.

It’s once again time for our monthly newsletter. This time, we will concentrate mainly on omnichannel retail media news.

It’s time for our in-store retail media monthly newsletter for February.

Retail media has been growing phenomenally. It is only natural that programmatic will prevail in in-store retail media sales as well. But when are we there? This article examines the reasons and explains why this all is about to change in 2023.

It is again time for our in-store retail media monthly newsletter. The new year often starts with predictions for the starting year in the industry, so we gathered here a few.

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This is our retail media monthly newsletter for December 2022. In these newsletters, we gather the most important research, events, and developments about In-Store Retail Media around the globe for you.

This is our retail media monthly newsletter for November 2022. In these newsletters we gather the most important research, events, and developments about In-Store Retail Media around the globe for you.

Here are the headlines for October in-store retail media monthly newsletter. Enjoy!

We just published a short video describing how your digital signage company can use Doohlabs in-store retail media platform with your own CMS. Check it out!

This is our in-store retail media monthly newsletter for September. Retail media has grown to be a daily topic in marketing media in the last few months. We’ve gathered some of the interesting ones here.

It is again time for our in-store retail media monthly newsletter. It’s been a busy summer in retail media, as markets are heating up and retail is seeking new revenue streams in the middle of the global inflation crisis.

Shopper marketing is going through various major evolutions currently. As retail is in the middle of digital transformation also the forms of performing marketing and promotions inside a store a changing. One of the biggest business-critical developments affecting shopper marketers is the hyper-growth of retail media.

Digital signage has never been so important as now. Here are four top reasons why you should check if your current system is up to date.

This is our first in-store retail media monthly newsletter. In these newsletters, Doohlabs covers the fast-paced growth of retail media, especially from the viewpoint of physical stores. We gather the most important research, events, and developments about In-Store Retail Media around the globe for you.

Tiina Tikkinen is a renowned expert on digital media sales. In this discussion, Tiina and Janne (Doohlabs CEO) talk about the rise of in-store retail media, as well as the role and the future of programmatic advertising has in it and in digital out-of-home in general.

We at Doohlabs are often asked how do the online and in-store media differ and what do they have in common? This article aims to clarify this subject and point out some of the key features of both retail mediums.

Retail is going through two major evolutions in-store at the same time. On the other hand, the rise of retail media is changing thew way profits are made by transforming the in-store environments to an advertising medium. On the other hand, retail must find new ways attract customer in-store by creating retail spaces that generate memorable customer experiences. We in Doohlabs serve retail in responding the needs of both these trends. In this blog post, we introduce the new Doohlabs experience management platform.

Retail media has been stated to become a new USD 100 billion revenue opportunity for retailers. During the pandemic, and for especially during the last year it has been booming in retail forums. So, what is it all about and how does it relate to in-store marketing?

A new set of metrics and measurement of profitability is needed if store contribution is to be accurately assessed in this new digital retail world. And the key metric is a store's media value.

Declared “A $100 Billion Media Opportunity for Retailers,” in an article published by Boston Consulting Group in May 2021; in-store advertising has joined the growing list of industries to be disrupted by digital innovations. Major retailers race to create new, high-margin revenue by monetising their audiences and enhancing the customer experience.

Programmatic digital out-of-home offers retail a powerful tool to generate measurable results.

This is a story of how Doohlabs focused on in-store advertising automation while at the same time the tide was about to turn heavily in favour of Retail Media.

Customer loyalty programs have become the standard way to provide benefits to customers within the past 20 years, and nowadays the usage of the customer data collected is what makes the difference for the retailer.

In-store marketing and outdoor advertising are traditionally seen as brand advertising targeted for broad audiences, with wide reach but difficult to measure. In today’s market the big, global brands and suppliers struggle with small and agile local players, who benefit from their better understanding of local consumer behaviour.