Digital Signage provider – how to benefit from the in-store retail media boom?

At Doohlabs, we have been developing our in-store audience monetization platform for several years now, witnessing the evolution of this business from an intriguing trend into a rapidly growing industry. We believe this is a an excellent moment to take a closer look at various aspects of in-store retail media—what’s hot now, and where the industry is heading next.

Fall is coming and retail media stays in spotlight. Here are some interesting topics from this summer.

Aller Media, Craneworks, and Doohlabs have collaboratively established an in-store retail media network that welcomes participants from various sectors in addition to the retail industry.