Digital Signage provider – how to benefit from the in-store retail media boom?

Here we are with the March 2026 edition of the Doohlabs in-store retail media monthly newsletter. There is so much happening in the field of in-store retail media that we’ve decided to include a little more news in this edition. Let us know what you think — is the amount of content just right, or would you prefer more or less news?

First-party data is not one ingredient among many in retail media. It is the fuel. The combination of customer insight and purchase context is precisely what makes the channel valuable to advertisers. Without it, retail media becomes just another media placement.

Retail media is everywhere now. Retailers, media owners and brands are all looking for new ways to monetize customer attention. Still, many organizations hesitate because launching retail media is often seen as a complex infrastructure project involving major investments. It doesn’t need to be.