Digital Signage provider – how to benefit from the in-store retail media boom?

Here is the February 2026 edition of Doohlabs in-store retail media monthly newsletter. Retail media is getting increasingly omnichannel.

As retail media expands across stores and formats, the key question is: how to utilize AI to scale relevance, governance, and performance without scaling the headcount at the same time? In this article we explain where AI will have the biggest impact, our development priorities and unveil the first AI features on In-Store IMPACT platform.

For a few days each year, Barcelona becomes the center of the digital signage world. We visited ISE 2026 together as Doohlabs and Craneworks to reflect on what felt mature, what felt new, and what retail media now means for the industry.