Digital Signage provider – how to benefit from the in-store retail media boom?

It’s July, and most of the Nordics has shifted into proper summer mode — out-of-office replies, cabins, and the year’s slowest news weeks. The industry didn’t get the memo. Cannes Lions wrapped in June with retail media front and centre — the festival expanded its commerce awards into new Creative Commerce Lions — so this month’s picks take the temperature of where the channel is heading.

The debate about whether retail media belongs in the store is over — the category already moved there. The open question is what kind of platform it takes to run it. Our new playbook lays out the argument, and the blueprint.

It’s June and summer has finally arrived up here in the Nordics. The retail media news flow shows no sign of slowing down, though — here are our picks for the in-store retail media newsletter for June 2026.