Customer Success Stories

New business model for digital advertising in Hotels in Gulf region

Doohlabs empowers IDK to establish new business models in connecting audiences, hotels and tourism industry in the Gulf region.


Abu Dhabi
Tourism & leisure


The business challenge for IDK was the highly diverse nature of the audiences. The network consists of over 380 screens in various locations by the end of 2022. Over 60% of the digital screens are located inside 5-star hotels as well as their facade, some giant LEDs in golf courses and 2-sided "unipoles" that are located next to highways. 


For the advertisers, it is possible to reach on the other hand very wealthy locals and the other, a global tourist clientele. To solve this challenge to reach different audiences at the right time, Doohlabs platform utilises local teleoperator data that is enriched with unique audience information from hotels.

This way, advertising can take into account the remarkable variation that each location has on its audience base. IDK has been very impressed with the speedy onboarding process and ramp-up with Doohlabs and plans to expand its operations in the Middle East and Africa when fully operational in Abu Dhabi.

“with Doohlabs platform, we are able to provide a utility for hotels and their clients on one hand and as a medium of advertising by those targeting this premium audience.”


Abu Dhabi

IDK is a company in Abu Dhabi that works in a close partnership with travel businesses and local authorities.

Their vision is to create a network for hotels, that act as a utility for hotels and their clients on one hand and as a medium of advertising by those targeting this premium audience.

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