It all starts with data
Doohlabs propriety and patent-pending In-Store Audience CDP utilises retailers first-party data (and relevant 3rd party data) to form an audience inventory for your retail media. The inventory is structured by target groups for both advertisers and trade partners to increases your revenues in four different ways described below in more detail.
1. Increase store sales with targeting & automation
Say goodbye to manually publishing and managing your digital signage campaigns!
Targeting your advertising of own products and services to various target groups and automating the campaign creation is now easy and instant!
For automated and targeted in-store advertising, we provide
- In-Store Audience CDP
Targeting Engine
- Enterprise Grade Digital Signage CMS
The platform works for advertising both on digital screens and in audio networks in-store. It can also be connected to your e-commerce channels.
2. Revenue from Trade Partners with self-services
Trade partners are eager to advertise their products where purchase decisions are made. You can now empower trade partners to access your audience inventory and self-manage and traffic their campaigns to your in-store screens.
For in-store trade marketing, we provide
- Trade Partner Self-service Portal
- Targeting Engine
In-Store Audience CDP - Enterprise Grade Digital Signage CMS
With self-service, trade partners can deliver omni-channel campaigns in-sync with their other marketing activities.
Trade marketing campaigns in-store run on digital screens or in audio networks and connect with retailers other digital channels.
3. Revenue from targeted advertising
A new major revenue source for retailers is monetising their valuable audiences also for other advertisers, not just trade partners. You can organise the media sales by yourself or with a preferred media sales partner.
To start media sales with advertisers, we provide
- Doohlabs Media Sales Tools
- Targeting Engine
In-Store Audience CDP - Enterprise Grade Digital Signage CMS
Sell audiences with the in-built media sales tools or connect to sales tools such as Salesforce. Campaigns are distributed automatically to right audiences at the right time.
4. Maximise your yield with programmatic advertising
To get the most out of your in-store retail media, optimise the fill rate and maximise your advertising yield, it is simple to open the inventory for programmatic marketplaces. With Doohlabs platform, you are ready to start earning the extra revenue offered by programmatic demand.
To open your in-store inventory for programmatic marketplaces we are ready to connect to various DSPs.
How does the Doohlabs platform work?
Doohlabs propriety and patent-pending In-Store audience CDP forms a basis for audience inventory. The inventory is structured by target groups to make buying easy for both advertisers and trade partners. In-store digital signage campaigns are automatically run to reach the wanted audience at the right place at the right time, with real-time campaign reporting and proof-of-play.
AUDIENCE INVENTORY
(Doohlabs In-Store CDP)
MEDIA SALES TOOLS, SELF-SERVICE OR SSP
ALGORITHMIC
TARGETING AND AD DELIVERY
Doohlabs platform adapts to your retail media business
As retailers are in various stages and have different setups with their retail media businesses, Doohlabs platform easily adapts to your changing needs. If you have a digital signage software in use, Doohlabs platform runs alongside with your current architecture. Doohlabs platform is also designed to work alongside with your ad operations and works with software such as Salesforce for organising your media sales activities.
