Doohlabs platform

Doohlabs platform supercharges all retail media business models for in-store advertising.
Instead of outsourcing your media sales to one media sales partner, Doohlabs platform enables retail to monetise all available revenue sources directly - and connect to media sales partners and programmatic channels as well.
Doohlabs In-Store Audience CDP
It all starts with data
Doohlabs propriety and patent-pending In-Store Audience CDP utilises retailers first-party data (and relevant 3rd party data) to form an audience inventory for your retail media. The inventory is structured by target groups for both advertisers and trade partners to increases your revenues in four different ways described below in more detail.

1. Increase store sales with targeting & automation

Say goodbye to manually publishing and managing your digital signage campaigns!

Targeting your advertising of own products and services to various target groups and automating the campaign creation is now easy and instant!
For automated and targeted in-store advertising, we provide
  • In-Store Audience CDP
    Targeting Engine
  • Enterprise Grade Digital Signage CMS
The platform works for advertising both on digital screens and in audio networks in-store. It can also be connected to your e-commerce channels.

2. Revenue from Trade Partners with self-services

Trade partners are eager to advertise their products where purchase decisions are made. You can now empower trade partners to access your audience inventory and self-manage and traffic their campaigns to your in-store screens.
For in-store trade marketing, we provide
  • Trade Partner Self-service Portal
  • Targeting Engine
    In-Store Audience CDP
  • Enterprise Grade Digital Signage CMS
With self-service, trade partners can deliver omni-channel campaigns in-sync with their other marketing activities.
Trade marketing campaigns in-store run on digital screens or in audio networks and connect with retailers other digital channels.

3. Revenue from targeted advertising

A new major revenue source for retailers is monetising their valuable audiences also for other advertisers, not just trade partners. You can organise the media sales by yourself or with a preferred media sales partner.
To start media sales with advertisers, we provide
  • Doohlabs Media Sales Tools
  • Targeting Engine
    In-Store Audience CDP
  • Enterprise Grade Digital Signage CMS
Sell audiences with the in-built media sales tools or connect to sales tools such as Salesforce. Campaigns are distributed automatically to right audiences at the right time.

4. Maximise your yield with programmatic advertising

To get the most out of your in-store retail media, optimise the fill rate and maximise your advertising yield, it is simple to open the inventory for programmatic marketplaces. With Doohlabs platform, you are ready to start earning the extra revenue offered by programmatic demand.

To open your in-store inventory for programmatic marketplaces we are ready to connect to various DSPs.
How does the Doohlabs platform work?
Doohlabs propriety and patent-pending In-Store audience CDP forms a basis for audience inventory. The inventory is structured by target groups to make buying easy for both advertisers and trade partners. In-store digital signage campaigns are automatically run to reach the wanted audience at the right place at the right time, with real-time campaign reporting and proof-of-play.
AUDIENCE INVENTORY
(Doohlabs In-Store CDP)
MEDIA SALES TOOLS, SELF-SERVICE OR SSP
ALGORITHMIC
TARGETING AND AD DELIVERY
Doohlabs platform adapts to your retail media business 
As retailers are in various stages and have different setups with their retail media businesses, Doohlabs platform easily adapts to your changing needs. If you have a digital signage software in use, Doohlabs platform runs alongside with your current architecture. Doohlabs platform is also designed to work alongside with your ad operations and works with software such as Salesforce for organising your media sales activities.
Comparison
Solutions for in-store retail media
Features
Doohlabs – In-store Retail Media platform
Market leading DOOH software
Typical Digital signage software
Unlimited digital signage networks
Scalable platform
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
Yes
Typical Digital signage software
Yes
Dedicated for retail media
Features designed for in-store advertising
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
General DOOH
Typical Digital signage software
General DS
Targeting automation
Execute campaigns for various target groups
Doohlabs – In-store Retail Media platform
Real-time audience inventory
Market leading DOOH software
Triggering only
Typical Digital signage software
Triggering only
Media sales tools
Single view to live audience inventory
Doohlabs – In-store Retail Media platform
Built-in
Market leading DOOH software
As a separate product
Typical Digital signage software
No
Programmatic
Connect to programmatic ecosystems
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
Yes
Typical Digital signage software
No
Trade Marketing automation
Self-service tools & automated campaign delivery
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
No
Typical Digital signage software
No
Audio integrated
Audio advertising and scheduled announcements
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
No
Typical Digital signage software
No
Key benefits
Save time and money. 
Instead of manually managing campaigns & screens, platform does it automatically.
Generate more revenue. 
Trade partners and media partners can now buy targeted audiences on your screen network.
Make money from day one.
Immediately sign your trade partners onto the platform. Start media sales with partners or do it in-house.
Own your data.
All data remains “in-house” on your systems without ever being given to a 3rd party advertisers.
Higher ROI for advertisers with Algorithm Driven Targeting
Graph of Algorithm Driven Targeting
Higher inventory value with optimisation - Algorithmic Yield Management
Graph of Algorithmic Yield Management
Want to know more?
See the features and service packages
Features & Pricing
Download free guidebook:
20 useful tips for successful in-store advertising
Download here
Webinars
Monetising audiences with in-store advertising automation
Join our webinar to learn 3 ways to increase your profit per square meter (SQM)!
Wed, Apr. 28th 2021 @ 10:00AM EET
Watch recording!