It all starts with data
Doohlabs propriety and patent-pending In-Store retail media platform utilises retailers first-party data (and relevant 3rd party data) to form an audience inventory for your retail media. The inventory is structured by target groups for advertisers and trade partners to increase your revenues in four different ways described below in more detail.
1. Increase store sales with targeting & automation
Say goodbye to manually publishing and managing your digital signage campaigns!
Targeting your advertising of own products and services to various target groups and automating the campaign creation is now easy and instant!
For automated and targeted in-store advertising, we provide
- Targeting Engine for audience creation and audience-based automated scheduling
- Enterprise Grade Digital Signage CMS
The platform works for advertising both on digital screens and in audio networks in-store. It can also be connected to your e-commerce channels.
2. Revenue from Trade Partners with self-services
Trade partners are eager to advertise their products where purchase decisions are made. You can now empower trade partners to access your audience inventory, self-manage, and traffic their campaigns to your in-store screens.
For in-store trade marketing, we provide
- Trade Partner Self-service Portal
- Targeting Engine for audience creation and audience-based automated scheduling
- Enterprise Grade Digital Signage CMS
With self-service, trade partners can deliver omni-channel campaigns in-sync with their other marketing activities. Trade marketing campaigns run in-store on digital screens or audio networks and connect with retailers other digital channels.
3. Revenue from targeted advertising
A new major revenue source for retailers is monetising their valuable audiences for other advertisers, not just trade partners. You can organise the media sales by yourself or with a preferred media sales partner.
To start media sales with advertisers, we provide
- Doohlabs Media Sales Tools
- Targeting Engine for audience creation and audience-based automated scheduling
- Enterprise Grade Digital Signage CMS
ell audiences with the in-built media sales tools or connect to sales tools such as Salesforce. Campaigns are distributed automatically to right audiences at the right time.
4. Maximise your yield with programmatic advertising
To get the most out of your in-store retail media, optimise the fill rate and maximise your advertising yield, it is a simple operation to open the inventory for programmatic marketplaces. With Doohlabs platform, you are ready to start earning the extra revenue offered by programmatic demand.
To open your in-store inventory for programmatic marketplaces we are ready to connect to various DSPs.
How does the Doohlabs platform work?
Doohlabs propriety and patent-pending In-Store retail media platform forms a basis for audience inventory. The inventory is structured by target groups to make buying easy for both advertisers and trade partners. In-store digital signage campaigns are automatically run to reach the wanted audience at the right place at the right time, with real-time campaign reporting and proof-of-play.
MEDIA SALES TOOLS, SELF-SERVICE OR SSP
ALGORITHMIC
TARGETING AND AD DELIVERY
Doohlabs platform adapts to your retail media business
As retailers are in various stages and have different setups with their retail media businesses, Doohlabs platform easily adapts to your changing needs. If you have a digital signage software in use, Doohlabs platform runs alongside with your current architecture. Doohlabs platform is also designed to work in tandem with your ad operations and works with software such as Salesforce for organising your media sales activities.
Platform magic
The key feature of our in-store retail media platform is its ability to automatically distribute the ads for the locations, screens and times where the wanted audiences are best reached.
This feature will eliminate all unnecessary manual campaign management. The platform also reports at screen level where has the campaign been ran and how has it reached the wanted audience. Combine this insight into your sales data, and you have a complete closed loop advertising solution for in-store.
