Blog posts

US sporting goods chain Academy Sports + Outdoors launched Academy Retail Media, an omnichannel network spanning 320+ stores in 21 states and 52 million verified customers writes Invidis.
Retail:Academy Sports Launches Retail Media Network
---
Amazon's advertising business has now pulled in $76 billion over the past twelve months reports AdExchanger. Q2 alone delivered $20 billion, up 26% year-on-year, still led by sponsored products.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
---
AI shopping assistants are quietly becoming a major sales channel according to Adweek. Fex. Walmart reports that customers using its Sparky assistant have 35% higher average order values and ad placements inside the assistants are already rolling out.
How AI Assistants Are Driving Sales for 6 Big Retailers
---

In our newest blog post, we explain how the same unified platform produces services for both in-store retail media and retailers’ own campaign needs.
Read out blog post about the topic:
Your screens should pay their own rent
---

Have you already noticed that the new in-store retail media playbook by Doohlabs is out? If not, get your own copy here: The Doohlabs 2026 In-Store Retail Media Playbook
---
More headlines next month.
Best regards,
Doohlabs Team