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In-Store Retail Media Monthly Newsletter — August

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
August means the out-of-office replies are winding down and the Nordics are drifting back from the cabins — and there's plenty to catch up on. If July took the temperature of the channel, this month is about money moving into the store: a landmark acquisition, new networks going live, and the numbers just keep getting bigger.

Retail Media in News

US sporting goods chain Academy Sports + Outdoors launched Academy Retail Media, an omnichannel network spanning 320+ stores in 21 states and 52 million verified customers writes Invidis.
Retail:Academy Sports Launches Retail Media Network

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Amazon's advertising business has now pulled in $76 billion over the past twelve months reports AdExchanger. Q2 alone delivered $20 billion, up 26% year-on-year, still led by sponsored products.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue

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AI shopping assistants are quietly becoming a major sales channel according to Adweek. Fex. Walmart reports that customers using its Sparky assistant have 35% higher average order values and ad placements inside the assistants are already rolling out.
How AI Assistants Are Driving Sales for 6 Big Retailers

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New in Doohlabs

In our newest blog post, we explain how the same unified platform produces services for both in-store retail media and retailers’ own campaign needs.

Read out blog post about the topic:
Your screens should pay their own rent

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Have you already noticed that the new in-store retail media playbook by Doohlabs is out? If not, get your own copy here: The Doohlabs 2026 In-Store Retail Media Playbook

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More headlines next month.

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn