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In-Store Retail Media Monthly Newsletter — August

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
August means the out-of-office replies are winding down and the Nordics are drifting back from the cabins — and there's plenty to catch up on. If July took the temperature of the channel, this month is about money moving into the store.

Retail Media in News

US sporting goods chain Academy Sports + Outdoors launched Academy Retail Media, an omnichannel network spanning 320+ stores in 21 states and 52 million verified customers writes Invidis.
Retail:Academy Sports Launches Retail Media Network

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Amazon's advertising business has now pulled in $76 billion over the past twelve months reports AdExchanger. Q2 alone delivered $20 billion, up 26% year-on-year, still led by sponsored products.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue

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AI shopping assistants are quietly becoming a major sales channel according to Adweek. Fex. Walmart reports that customers using its Sparky assistant have 35% higher average order values and ad placements inside the assistants are already rolling out.
How AI Assistants Are Driving Sales for 6 Big Retailers

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New in Doohlabs

In our newest blog post, we explain how the same unified platform produces services for both in-store retail media and retailers’ own campaign needs.

Read out blog post about the topic:
Your screens should pay their own rent

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Have you already noticed that the new in-store retail media playbook by Doohlabs is out? If not, get your own copy here: The Doohlabs 2026 In-Store Retail Media Playbook

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More headlines next month.

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn