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Creating in-store customer experiences digitally

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
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Retail is going through two major evolutions in-store at the same time. On the other hand, the rise of retail media is changing thew way profits are made by transforming the in-store environments to an advertising medium. On the other hand, retail must find new ways attract customer in-store by creating retail spaces that generate memorable customer experiences. We in Doohlabs serve retail in responding the needs of both these trends. In this blog post, we introduce the new Doohlabs experience management platform.

Creating modern customer experiences in-store can be achieved with the right combination and usage of hardware and software together. An experience management system is a sotware that controls all the needed content to create the wanted atmosphere and alongside controls in synch different devices such as digital surfaces, lighting, sound system, and scents.

Experience management systems can be used for creating different types and levels of experiences in various spaces. We in Doohlabs offer our customers 3 levels of programmatically produced customer experience for retail and entertainment industries:

1) Pop-up

The smallest solution can be utilized for a simple experience installation for eye-catching promos. This is a Cost-efficient way to produce scalable multi-sensory experiences for brands and suppliers throughout the entire store network and it is easy to change for a new brand.

2) Flagship store

A mid-size experience solution becomes viable for a larger space with extra attention on customer experiences, such as a flagship store, exhibition venue, or showroom. The solution contains all the needed components for producing full multi-sensory experiences.

3) Full Experience space

A full experience management solution is needed for bigger entertainment venues such as casinos or theme parks. This solution combines various digital surfaces, audio, and scent zones and has dedicated content themes and lightning design. The space may include for example large LED-walls, ceilings and floors for producing unforgettable visits.

So, what are the benefits of experience management? It is very much an investment that is expected to deliver generous ROI. Firstly, experience management is provided to of course attract more visitors and thus create more revenue. Secondly, by creating spaces where people want to spend more time, they will be more likely to spend more money per visit. And thirdly, a memorable customer experience makes it more likely for clients to re-visit.

Doohlabs has a great showcase for using experience management in full in the newly opened ultra-modern casino for Finnish lottery & betting monopoly Veikkaus inside the new Nokia-Arena which among other events hosts the world hockey championship games in spring 2022.

The Casino space is operated by the Doohlabs experience management platform to control the scheduled and triggered changing themes that create the atmosphere. The casino has been built to live & change alongside whatever is happening inside the arena. It can adapt to different changing events, festive seasons and even audiences.

Be sure to visit the destination Casino next time you’ll be in Finland!

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Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn

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