Blog posts
The retail media debate has visibly matured. Heading into Cannes, EMARKETER found marketers are no longer asking whether retail media deserves investment, but who should own it inside the organization and how to prove it works.
At Cannes Lions 2026, conversations will shift from channel advocacy to plans of action
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Need proof that retail media can be genuinely creative? Among this year’s Cannes Lions winners, food-storage brand Ziploc partnered with more than 80 retailer media networks — lifting buyers 14% in a matter of weeks.
Four Cannes Lions-winning campaigns redefining live sports, CTV ads and retail media
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The Drum asked agency and ad-tech leaders which conversations truly mattered at Cannes 2026, and the same themes kept surfacing: AI, measurement, and the promise of retail media.
Cannes Lions 2026 – the conversations that really matter
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The question retailers used to argue about — whether retail media really belongs in the physical store — has quietly answered itself. The category already moved there. Our latest blog post makes the case that your biggest audience is already in the store.
Read out blog post about the topic:
Your biggest audience is already in the store
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Want the full blueprint? The Doohlabs 2026 In-Store Media Playbook is a practical, hands-on guide for retailers and media owners for building and scaling in-store retail media business.
Download the playbook:
The Doohlabs 2026 In-Store Retail Media Playbook
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More headlines next month.
Best regards,
Doohlabs Team
