Customer Success Stories
St1 retail stations has one big benefit over other advertisers – 600 000 customers on their gas pumps daily. This is a very good time to reach a specific audiences.
The in-store advertising network covers both the manned stations and self-service stations. Customers include both people coming in with a car as well as those just enjoying other services.
Gas stations has one big benefit over other advertising medium – the time the consumer spends on the pump. On average, each consumer is spending 55 seconds per transaction, making this a very good time to reach a specific audiences.
Doohlabs built an integration to one of the largest gas pump operator - Gilbarco Verder-Root to enable seamless end-to-end advertising.
Doohlabs delivers the network with its integrator partner Craneworks. After the selection process was carried through, ST1 stated in its selection criteria that:
”We appreciated their ability to see the whole picture and to create added value. In our comparison the difference to the competitors was so big, that even a substantial improvement in one or two areas wouldn’t change the outcome”
ST1 is a Nordic energy company with over 1300 ST1 and Shell gas stations in Finland, Sweden and Norway.
Over 600 000 people visit the companies locations on daily basis forming a substantial audience base for advertising.
The S-Group has chosen Doohlabs as its software partner for monetizing its audiences and offering the advanced extensive DOOH network nationwide.Read more
IDK Interactive uses Doohlabs Platform to deliver highly targeted content for premium hotels in Abu Dhabi region.Read more