So how can shopper marketers benefit from this new opportunity?
A vast majority of retailers have not sold media before. They don’t have their own media sales units, so they need to partner with somebody. A traditional partner would be a digital out-of-home media sales company, but they are not ideal in this new world.
The digital out-of-home is traditionally involved in massive brand marketing with big screens and their processes and pricing have been developed for this kind of business. The shopper marketers, however, have already worked in scale producing campaigns to large store networks on a daily basis. To enter the in-store retail media business, they can now only adapt to new digital tools and organise media sales for their retail clients by interacting with brands and suppliers they usually already have a relationship with.
With Doohlabs platform, a shopper marketing company can get them ready for the digital world now and start offering a new high-profit service for their current and prospective customers.
In-store inventory for data-based audiences
Self-service for partners, media sales tools, SSP & API
Automated campaigns to digital screen and audio players