Julie Jeancolas from Dunnhumby explains in supermarketnews.com what is expected from a retailer to run a successful retail media business:
Are you ready for retail media?
SKAI.IO published a report covering the state of Retail Media in 2022. They say that retail media is now the third-largest digital advertising channel in the U.S. It is forecasted to reach over $30 billion domestically this year. You can download the report from here:
The State of Retail Media 2022
Adexchanger.com writes about Albertsons retail media network and explains why they in-housed it:
Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next
Check also our new in-store retail media offering for media sales companies
Have a productive September!