Blog posts
McKinsey argues that commerce media is reaching an inflection point, with winners building full-stack platforms combining data, omnichannel activation, and measurement:
Commerce media at an inflection point: How to win with a full-stack approach
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Retail media’s easy growth—without fully leveraging the powers of retailer data—is coming to an end, as a new wave of M&A signals a more competitive and mature market, writes Adweek:
A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone
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Insight DIY reports that UK home improvement retailer Wickes has launched “Wickes Connected Retail Media", a new network combining digital and in-store data to help brands reach DIY shoppers across the full project journey:
Wickes Launches Retail Media Platform to Connect Brands and Customers
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Doohlabs and ReTALE wrote a joint blog post about how many companies remain retail media companies in denial:
Is Your Business a Retail Media Company in Denial?
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Doohlabs’ CEO Janne Lohvansuu unveils our AI Strategy and introduces first release:
Doohlabs AI vision and first release
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Doohlabs argues in our latest blog post that only retailers who understand the value of first-party data and can leverage it for the benefit of their advertisers will prevail in the market:
First-Party Data Is the Fuel That Powers Omnichannel Retail Media
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More headlines next month.
Best regards,
Doohlabs Team
