Blog posts
The headlines for this month's newsletter:
A major development in the field was Walmart’s acquisition of Vizio. This opens various scenario’s on how retailers may enter the full funnel retail media game from CTV to in-store:
Walmart Agrees To Acquire VIZIO HOLDING CORP. To Facilitate Accelerated Growth of Walmart Connect through VIZIO’s SmartCast Operating System
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In-store media is now the No. 2 area of retail media investment and a top focus of 33% of retailers, says Adweek citing Merkle’s study:
Physical Retail Is the New TV
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In-store is the biggest opportunity left for retail media networks to capitalize on, explains Marketingdive:
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
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Want to know what’s all this fuss about?
Download your own copy of Doohlabs in-store retail media whitepaper here
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More headlines next month.
Best regards,
Doohlabs Team
