Blog posts
The headlines for this month's newsletter:
IAB published its first comprehensive study about in-store retail media:
Quantifying Retail Media In-Store Success: Measurement & Innovation
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Martech.org wrote a nice summary about the IAB report, in case you are in a hurry:
How in-store technology will bolster retail media networks
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Yahoo!Finance published a grocerydive.com original stating that industry experts anticipate grocers to shift focus to in-store retail media technologies in 2024:
Retail media to elevate in-store grocery experiences in 2024, experts say
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Doohlabs published a new blog post about the strategies on how to remain profitable as your in-store retail media network grows:
6 strategies to remain profitable when scaling up in-store retail media networks
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More headlines next month.
Best regards,
Doohlabs Team
