Blog posts
The headlines for this month's newsletter:
Retail media will surpass television revenue in 2028 when it will represent 15.4% of total ad revenue, according to GroupM:
Retail media ad revenue forecast to surpass TV by 2028
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Schwarz Media, the owner of Lidl and Kaufland has started a partnership with Trade Desk writes retailtimes.co.uk:
Schwarz Media and The Trade Desk enter strategic partnership for retail media
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Retail media has already entered a phase where also smaller & mid-sized retailers are building their own retail media businesses. As an example of this development Foodland, a Hawaiian retailer with 32 physical stores opened its own network according to risnews.com:
FoodLand Launches New Retail Media Network
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Doohlabs CGO Teemu Kurri was interviewed by iPaper about the rise of in-store retail media:
Unpacking the Potential of Retail Media Networks with In-Store Screens
Enjoy the summertime!
Best regards,
Doohlabs Team
