Doohlabs has from the start welcomed all retail media business models. The ways to sell media online do not transfer directly to in-store, mainly because of the differences between one-to-one and one-to-many mediums and the special architecture a screen-based media needs. All actors wanting to take their share of this major business opportunity will find their own media mix and want to be ready to scale when programmatic take off at speed. For this, Doohlabs is by far the best partner in the market. Book a demo now.