Customer Success Stories

Creating in-store customer experiences digitally

Retail is going through two major evolutions in-store at the same time. On the other hand, the rise of retail media is changing thew way profits are made by transforming the in-store environments to an advertising medium. On the other hand, retail must find new ways attract customer in-store by creating retail spaces that generate memorable customer experiences. We in Doohlabs serve retail in responding the needs of both these trends.


Veikkaus Casino Tampere, Nokia-Arena, Finland


Veikkaus was planning to build an ultra-modern casino inside the new Nokia-Arena in Tampere. Nokia-Arena will be home for many types of events, such as ice hockey world championship games in 2022. Veikkaus wanted the casino to differ greatly from the basic concept and to be a destination in which people want to visit for experiences. The Casino should be able to change according to changing events in the area and to be able adapt to different context. Casino should also be using latest technology to create memorable experiences.


Doohlabs experience management platform is the heart of the casino as it enables the synchronized control of digital surfaces, sound, lights and scents to create various types of themed atmospheres in the space. It manages theme contents, and steers & schedules the devices needed to produce the wanted experience. The experience management system can adapt to changing events, seasons and even audiences inside the casino. The casino solution can be scaled down to produce experiences for different types of retail spaces from flagship stores to easily scalable & changeable pop-ups.

What is Casino Tampere? Watch this video.

Veikkaus is the Finnish lottery & betting monopoly. Veikkaus operates all the gambling games that are offered in Finland. It runs two Casinos in Finland. The newest Casino opened in Tampere December 2021.

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