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We are excited to share that SPAR International has announced to partner with Doohlabs in building a multi-market retail media ecosystem. By taking this step, SPAR strengthens its position at the forefront of global retail media innovation—ensuring that brands can maximize the value of every customer interaction.
With over 13,900 stores in 48 countries, SPAR countries are increasingly focused on unlocking new revenue streams through retail media. SPAR International leads this development across markets and provides strategic services and support for country organizations.
Doohlabs’ retail media platform, In-store IMPACT, offers SPAR a cutting-edge technology solution to monetize customer insight and automate the management of in-store digital screen and audio networks. This enables advertisers to reach their target audiences at precisely the right time and place.
Doohlabs’ retail media platform, In-store IMPACT, offers SPAR a cutting-edge technology solution to monetize customer insight and automate the management of in-store digital screen and audio networks.
For Doohlabs, this partnership is a significant recognition of our continuous work in the field of in-store retail media. We are proud to collaborate with both SPAR International and individual SPAR countries in building a world-class ecosystem—one that supports global and local advertisers as well as the retailers developing and operating the media services.
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Read more in SPAR press release
