Blog posts
CSP News examines how do IAB’s standards for in-store retail media help c-stores in building their advertising businesses:
What is the IAB—and how can it help c-stores with retail media networks?
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Retaildetail writes about how MediaMarkt continues to expand its retail media network:
MediaMarkt continues to expand its retail media network
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The Drum explores retail media’s future and writes about how its next phase will be won by differentiation, not scale:
Retail media’s next phase will be won by differentiation, not scale, industry leaders say
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Open commerce network are an extension of retail media that empowers all consumer-facing businesses to start earning media revenue from their audiences. Doohlabs was involved in enabling programmatic buying for the first time in an open network in Nordics.
Read out blog post about the topic:
Open Commerce Media Networks Go Programmatic: ReTALE and Doohlabs Bring Automated Buying to In-Store Retail Media
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We meet a lot of retailers each month and discuss with them about their challenges in retail media. One of the most typical ones is that they are still stuck with Excel in managing the in-store retail media inventory.
Read out blog post about the topic:
Your Retail Media Inventory Is Not a Spreadsheet
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More headlines next month.
Best regards,
Doohlabs Team
