Blog posts
Mediapost urges retailers to put more weight on in-store retail media as nearly 90% of grocery retail spending still happens in physical stores:
The Future of Retail Media Isn't Just Online
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Fast Company explores the retail media rivalry between Amazon and Walmart. While Walmart has still much catching up to do, it has an unbeatable in-store network and ad revenue rose last year 30%:
Even as retail sales drop, Amazon and Walmart have created thriving ad businesses
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Theconsumerfoodsforum.com writes that to serve brands and advertisers better retail media needs to evolve. First-party data for targeting and comparable metrics are the keys to success:
Retail Media Networks Explained – And How to Capitalise on Them
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Did you know, that Doohlabs platform is a perfect solution also for shopper marketers to enter the fast-growing in-store retail media business? Check out this blog post:
In-Store Retail Media for Shopper Marketers
Enjoy the summertime!
Best regards,
Doohlabs Team
