In-Store Impact

In-Store IMPACT automates  retail media

Doohlabs In-store IMPACT is a platform for retailers and media companies. The platform empowers you to unlock new major revenue streams with retail media.
1
Build audiences — Create media products from your first-party and third-party data.  
2
Sell Media products — Use our propietary media sales tools, trade partner self-services and accesses to programmatic marketplaces
3
Distribute and measure
 — Automated targeted campaigns to screens, audio and online.

In-Store IMPACT is all you need for
retail media

In-store IMPACT provides you all the needed elements to operate retail media: from audience creation to media sales and distributing the targeted ads.

From data to audiences

Doohlabs In-Store IMPACT enables retailer to utilise various types of existing first party data f.ex. transactions or loyalty data for creating the audience inventory. We can also use various 3rd party data sources.
Audience inventory indicates the times and locations in which audiences are best reached on which channels. When inventory is enriched with pricing, availability etc., media products are created.

Multiple sales channels

Doohlabs In-Store IMPACT enables retailers to sell audience-based media products through various sales channels.

Content automation

Doohlabs In-Store IMPACT builds real-time sponsored product ads based on SKU informational other variables.
Sponsored products automate your ad content production and make it a lot easier to do in-store retail media business in scale.
Sponsored product ads are created automatically, no need for separate content production process.

Targeting automation at stores

Doohlabs In-Store IMPACT algorithms direct campaigns to the right screens in wanted stores at the right time. Doohlabs has players for all major screen manufacturers.
Doohlabs In-Store IMPACT can utilise for example computer vision data to provide campaign reporting with impressions on screen level.

One platform. Two ways to deliver.

Plan campaigns and audiences once. Deliver them to in-store screens or your app and website, and measure against real store sales.

One platform· shared by every channel, delivered two ways

Shared core

  • Campaigns
  • Creative assets

Audience layer

  • Users & rights
  • Network management
  • Measurement

Media products

Audience, reach, price

Screen players

  • In-store screens
  • In-store audio

Online ad server

  • Mobile app
  • Website / onsite

Report

  • Proof of play
  • Reach
  • Audience
Point of sale — closed loop Point of sale — closed loop

Use our advanced CMS or your current system

For managing campaigns and distributing content, you need a CMS -system. You can select our state-of-the art solution or use your existing software, the choice is yours.
Integration with your CMS
Doohlabs In-Store IMPACT provides RESTful Open API to connect your system to play targeted campaign Playlists & report proof-of-play. API data model & its attributes are designed to fit smoothly on any CMS’s use cases & processes.
Read how the solution works for integrators
Comparison
Solutions for in-store retail media
Features
In-Store IMPACT - retail media platform
Market leading DOOH software
Typical Digital signage software
Unlimited digital signage networks
Scalable platform
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
Yes
Typical Digital signage software
Yes
Dedicated for retail media
Features designed for in-store advertising
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
General DOOH
Typical Digital signage software
General DS
Targeting automation
Execute campaigns for various target groups
Doohlabs – In-store Retail Media platform
Real-time audience inventory
Market leading DOOH software
Triggering only
Typical Digital signage software
Triggering only
Media sales tools
Single view to live audience inventory
Doohlabs – In-store Retail Media platform
Built-in
Market leading DOOH software
As a separate product
Typical Digital signage software
No
Programmatic
Connect to programmatic ecosystems
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
Yes
Typical Digital signage software
No
Trade Marketing automation
Self-service tools & automated campaign delivery
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
No
Typical Digital signage software
No
Audio integrated
Audio advertising and scheduled announcements
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
No
Typical Digital signage software
No
Omnichannel
AdServer for online delivery
Doohlabs – In-store Retail Media platform
Yes
Market leading DOOH software
No
Typical Digital signage software
No

Key benefits of In-Store IMPACT

Discover how Doohlabs In-Store IMPACT transforms your retail space into a powerful media channel - boosting revenue, engagement, and efficiency.
Save time and money. 
Instead of manually managing campaigns & screens, platform does it automatically.
Generate more revenue. 
Trade partners and media partners can now buy targeted audiences on your screen network.
Make money from day one.
Immediately sign your trade partners onto the platform. Start media sales with partners or do it in-house.
Own your data.
All data remains “in-house” on your systems without ever being given to a 3rd party advertisers.
Higher ROI for advertisers with Algorithm Driven Targeting
Graph of Algorithm Driven Targeting
Higher inventory value with optimisation - Algorithmic Yield Management
Graph of Algorithmic Yield Management
Get started
Book a meeting to see our platform in action and to discuss how your company could get started with in-store advertising.
Book free demo
Retail media platform. Built from the store out.
Doohlabs In-Store IMPACT is the leading platform for In-store retail media, turning retailer customer insight into easy to buy in-store audiences for advertisers. Praised by its ease of use, the platform is trusted by customers with combined turnover of over 23 billion US dollars.
In-Store Retail Media from EU
In-Store Retail Media from EU
Retail Media Tools
Audience monetisation for in-store
For Shopper Marketers
Shopper marketing 2.0
For Media Sales Companies
Build a multi-retailer network
For Digital Signage Industry
Works with your CMS
Retail Media CMS
Advanced digital signage CMS with retail media toolset
Omnichannel Retail Media
Reach audiences on multiple channels
In-Store Audio
Reach audiences with audio ads
Programmatic Retail Media
Monetise in-store audiences with programmatic marketplaces
Experience management
Multi-sensory experiences for retail & other industries
In-Store IMPACT
Our platform for in-store retail media
Pricing
Discover and Learn
Blog, News, Downloadables, and other learning resources
Case: Retail
Case: Discount Retail
Case: Experience management
Case: Cruise liners
Case: Entertainment
Case: Gasoline stations
Case: Hotels
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