Digital Signage and Digital Out-Of-Home
Doohlabs CMS operates screen players and content. Different types of players can be geographically decentralised anywhere within the common digital signage network.
Real-time information can be embedded from the customers’ information system and automatically presented on different players real-time. Social-media feeds, news and weather services or automatically updated product advertisements and real-time tracking of the customer’s information can be used. The Doohlabs platform is designed to be an integral part of our customers’ architecture, such as DAM & PIM systems.
Good content and intelligence lives in the cloud. All services are driven by our cloud, which distributes playlists and high-quality materials to a huge number of media players on-location, while collecting analytics and statistics.
Customer can define player groups for different media players so that the materials are shown on different media players simultaneously. One or more display devices can be connected to a media player so that materials can be played on a single device, device groups or a large video wall.
Cloud allows easy management of even large quantities of display materials and several different campaigns in different media players and player groups simultaneously. The scheduling of the materials is effortless.
SoC-player development (System on Chip), meaning software that runs inside digital screen without needing external media player hardware) is key part of our offering.
We are proud to partner industry heavyweights with SoC-offering that integrates seamlessly into the Doohlabs platform.
We care about you and invest in usability.
Doohlabs platform can be learnt under 15 minutes and more advanced users will learn the entire system usage in an hour.
When the S-Group (largest retail-chain in Finland) made the choice to partner with us, the functionality and usability of the software played a major role. Doohlabs got clearly the best scores in an impartial evaluation.
Hundreds of satisfied users use our platform every day to schedule content on thousands of screens.
The HTML5-based, responsive user interface does not require downloading of the content and is ready to use right away.
User interface is very easy to use. It creates, maintains and schedules extensive contents effortlessly, regardless of time and place.
Since our software has been running for a such long time, we have cleared all the pitfalls and problem areas.
Software errors are rare and malfunctions are minimized, and of course we are constantly monitoring the performance of our software.
Doohlabs cloud also integrates to external data sources, and that allows almost anything. Automatically updated prices, weather, warehouse inventory, schedules, news, social media updates and other interesting pieces of data can be easily displayed on the screen.
Although the development of our cloud solution started years ago, we have not stopped developing it, in contrary we have accelerated the development more than ever.
Softwares are running on latest and best technologies and new features are constantly developed with our in-house development team.
Download multiple files and common file formats for publishing in your campaigns, easily from browser or via API from your favourite DAM system.
You can also create content in the Template section of the system, utilising ready-made content templates easily and quickly. Only update new texts and images to the content template and publish it to your desired screens or display groups.
Create a campaign, add content, and decide which screens and what time you want it to appear. Doohlabs solution takes care of the rest.
Campaigns can also be scheduled and published automatically.
The Timeline -view facilitates the overall scheduling and planning. You just throw campaigns and content into the timeline and the cloud will show them at the right time with selected screens.
One campaign can contain various contents and can be scheduled for multiple content streams - for just a couple of hours at a time or 24/7/365.
Choose to show the campaign and the connected contents every Wednesday at lunchtime, every half hour, every other week... choices are unlimited!
Content Wheel feature allows virtually infinite number of options to display content. If your campaign is running around ten different content, the user can schedule them so that they will not be repeated in the same order.
In the platform, we have completely re-written the basis for our dynamic HTML5 templates to work faster and better than ever before.
Now its even more easier to utilise the power of XML-feeds in ad creation from product feeds, for example, automating the tedious task of creating a large number of ads or ad variations based on a product feed for example.
Dynamic templates don’t have any limitations regarding the look and feel, resolution, creatives and data sources.
With enhanced screen-splitting feature you can now run multiple campaigns with even better precision.
Dynamic templates also auto-generate QR-codes from any URL-provided, making mobile connection from ads lighting fast.