Enterprise Grade

Advanced Digital Signage and Targeting Engine

Doohlabs platform is an advanced CMS.
Plus an audience targeting engine. Plus a media sales tool.

In other words, it is as fully fledged DOOH platform, seamlessly end-to-end integrated. Our clients decide the features they want to use to serve their business operations, from enhancing advertising capabilities or creating new opportunities with media sales tools.

4500+ screens online

Our customers praise us for our complete DOOH platform, due to its usability and rich features such as the targeting engine.
Platform Architecture


Doohlabs CMS operates screen players and content. Different types of players can be geographically decentralised anywhere within the common digital signage network.

Real-time information can be embedded from the customers’ information system and automatically presented on different players real-time. Social-media feeds, news and weather services or automatically updated product advertisements and real-time tracking of the customer’s information can be used. The Doohlabs platform is designed to be an integral part of our customers’ architecture, such as DAM & PIM systems.


Good content and intelligence lives in the cloud. All services are driven by our cloud, which distributes playlists and high-quality materials to a huge number of media players on-location, while collecting analytics and statistics.

Customer can define player groups for different media players so that the materials are shown on different media players simultaneously. One or more display devices can be connected to a media player so that materials can be played on a single device, device groups or a large video wall.

Cloud allows easy management of even large quantities of display materials and several different campaigns in different media players and player groups simultaneously. The scheduling of the materials is effortless.


SoC-player development (System on Chip), meaning software that runs inside digital screen without needing external media player hardware) is key part of our offering.

We are proud to partner industry heavyweights with SoC-offering that integrates seamlessly into the Doohlabs platform.

Customers say we are the best

We care about you and invest in usability. 

Doohlabs platform can be learnt under 15 minutes and more advanced users will learn the entire system usage in an hour.

When the S-Group (largest retail-chain in Finland) made the choice to partner with us, the functionality and usability of the software played a major role. Doohlabs got clearly the best scores in an impartial evaluation.

Hundreds of satisfied users use our platform every day to schedule content on thousands of screens.

Quality depends on many factors

For customers and users, the system looks very simple, but there is a lot of intelligence and development in the background. Reliable technical solutions and systems dependability ensure that the system works 24/7.
CMS Campaigns

Ease of use, intuitive user interface

The HTML5-based, responsive user interface does not require downloading of the content and is ready to use right away.

User interface is very easy to use. It creates, maintains and schedules extensive contents effortlessly, regardless of time and place.

Function reliability

Since our software has been running for a such long time, we have cleared all the pitfalls and problem areas. 

Software errors are rare and malfunctions are minimized, and of course we are constantly monitoring the performance of our software.

Integration to external data sources

Doohlabs cloud also integrates to external data sources, and that allows almost anything. Automatically updated prices, weather, warehouse inventory, schedules, news, social media updates and other interesting pieces of data can be easily displayed on the screen.

Modern technology

Although the development of our cloud solution started years ago, we have not stopped developing it, in contrary we have accelerated the development more than ever.

Softwares are running on latest and best technologies and new features are constantly developed with our in-house development team.

Create and schedule campaigns effectively

CMS Interfaces

Create content

Download multiple files and common file formats for publishing in your campaigns, easily from browser or via API from your favourite DAM system.

You can also create content in the Template section of the system, utilising ready-made content templates easily and quickly. Only update new texts and images to the content template and publish it to your desired screens or display groups.

Create campaigns

Create a campaign, add content, and decide which screens and what time you want it to appear. Doohlabs solution takes care of the rest.

Campaigns can also be scheduled and published automatically.

The Timeline -view facilitates the overall scheduling and planning. You just throw campaigns and content into the timeline and the cloud will show them at the right time with selected screens.

Plenty of options for organiSing campaigns and schedules

One campaign can contain various contents and can be scheduled for multiple content streams - for just a couple of hours at a time or 24/7/365.

Choose to show the campaign and the connected contents every Wednesday at lunchtime, every half hour, every other week... choices are unlimited!

Content Wheel feature allows virtually infinite number of options to display content. If your campaign is running around ten different content, the user can schedule them so that they will not be repeated in the same order.

CMS Content Update

DYNAMIC Templates

In the platform, we have completely re-written the basis for our dynamic HTML5 templates to work faster and better than ever before.

Now its even more easier to utilise the power of XML-feeds in ad creation from product feeds, for example, automating the tedious task of creating a large number of ads or ad variations based on a product feed for example.

Dynamic templates don’t have any limitations regarding the look and feel, resolution, creatives and data sources.

With enhanced screen-splitting feature you can now run multiple campaigns with even better precision.

Dynamic templates also auto-generate QR-codes from any URL-provided, making mobile connection from ads lighting fast.

Traditional CMS content
Targeted content
Traditional CMS content and targeted content managed by Targeting & Booking Engine can be distributed simultaneously. You can easily assign & adjust channels for both purposes as your business needs to evolve.

Intelligent CMS features

Here are just a few examples of what the our solution can do. Contact us and we will schedule a presentation!
  • Flexible and multi-level user management - you can split display surfaces into groups and channels and give different users access only to their own groups, channels, or even just to a single screen or content.
  • Multitriggers - content can be triggered with a variety of automatic impulses: If weather predicts sunlight, system rotates delicious grill products on the screens. Here, too, only imagination is a constraint.
  • Templates - A programmable HTML5-format content template that can be customized according to customer needs and brand.
  • Synchronization - Multiple media players on the same network can be synchronized to play synchronous materials. This also allows for a variety of video wall and menuboard implementations.
  • Content wheel - "content revolver" - Schedule with content wheel to play different content in the same ad slot during different loop times. The playlist changes every time you play, and the content never repeats in the same order.
  • Loop campaigns to automatically submit content as repetitive loops. Each campaign can have independent scheduling, content, and loop length.
  • Screen splitting - You can split the screen to desired content areas and schedule different areas to different contents.
  • Tickers / RSS -feeds - On the image can be programmed different text crawls that can be retrieved from a variety of real-time sources, such as RSS feeds.

Get the best-performing platform to boost your business today!

Take just 20 minutes of your time to talk with us about how we can improve your business. That is all that’s needed to get the ball rolling and you can pick the time that best suits you.
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