Digital out-of-home content management

The most user-friendly CMS in the market

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The Doohlabs CMS is the most advanced and easy-to-use system available at the moment. As a part of the Doohlabs platform it empowers companies to publish rich, diverse content for the right audience at the right time in the right place.  

3000+ Units online

We have developed the best Digital Out-Of-Home SaaS (software as-a-service) content management system in the industry since 2005. Today we are praised for our complete DOOH platform, because of it's usability and rich features such as the targeting engine. Our CMS can act as standalone product or as a part of the platform.

Portal

Browser is all you need to manage and utilise all of your networks' displays, wayfinding functions, music and other audio playing and analytics.

The portal also combines all of the elements of the Doohlabs platform to a single entity.

Cloud

Good content and intelligence lives in the cloud. All services are driven by our cloud, which distributes playlists and high-quality materials to a huge number of media players on-location, while collecting analytics and statistics. 

Digital assets, media banks and data repositories can be connected through the API interface.

On-location

When you see the screen, you see the Doohlabs media player (though it is usually hidden). 

Mediaplayer is able to repeat our customers' video, still, audio and template content year after year. Tailor-made templates rotate neatly and search for data to be displayed on backend systems.

They say we are the best

We invest in usability. 

Using Doohlabs system can be learnt in 15 minutes and more advanced users will learn the entire system usage in an hour.

When the S-Group (largest retail-chain in Finland) made the choice to partner with us, the functionality and usability of the software was in a major role. Doohlabs got clearly the best scores in an impartial evaluation.

Doohlabs plays content on thousands of screens and works with hundreds of satisfied users every day.

Quality depends on many factors

For customers and users, the system looks very simple, but there is a lot of
intelligence and development in the background. Reliable technical solutions and systems dependability ensure that the system works 24/7.

Ease of use, intuitive user interface

The HTML5-based, responsive user interface does not require downloading of the content and is ready to use right away.

User interface is very easy to use. It creates, maintains and schedules extensive contents effortlessly, regardless of time and place.

Function reliability

Since our software has been running for a such long time, we have cleared all the pitfalls and problem areas. 

Software errors are rare and malfunctions are minimized, and of course we are constantly monitoring the performance of our software.

Integration to external data sources

Doohlabs cloud also integrates to external data sources, and that allows almost anything. Automatically updated prices, weather, warehouse inventory, schedules, news, social media updates and other interesting pieces of data can be easily displayed on the screen.

Modern technology

Although the development of our cloud solution started years ago, we have not stopped developing it, in contrary we have accelerated the development more than ever.

Softwares are running on latest and best technologies and new features are constantly developed with our in-house development team.

Create and schedule campaigns effectively

Create content

With our "Drag and Drop" function, it's easy to import content.

You can download multiple files and common file formats for publishing in your campaigns, easily with your browser.

You can also create content in the Template section of the system, utilising ready-made content templates very easily and quickly. Only update new texts and images to the content template and publish it to your desired screens or display groups.

Create campaigns

Create a campaign, add content, and decide which screens and what time you want it to appear. Doohlabs solution takes care of the rest.

Campaigns can also be scheduled and published automatically.

The Timeline -view facilitates the overall scheduling and planning. You just throw campaigns and content into the timeline and the cloud will show them at the right time with selected screens.

Plenty of options for organizing campaigns and schedules

One campaign can contain many different contents and can be scheduled for desired content streams, for example, for many years to come.

You can create campaigns even for just a couple of hours at a time or 24/7/365. You can choose to show the campaign and the connected contents every Wednesday at lunchtime, every half hour, every other week or according to your needs. Content Wheel feature allows virtually infinite number of options to display content. If your campaign is running around ten different content, the user can schedule them so that they will not be repeated in the same order.

Publication Templates

Publishing templates are very handy. The layout and animation styles of the template content can be designed according to the customer's brand so that individual users can not deviate from the brand.

The graphical elements in the publishing platform can be animated spectacularly. From the background, you can search for menus, weather reports, price data or any external data to be visualized on a pre-designed template background. Manually updating is also easy with the browser interface.

When publishing templates are used, no new material is required for each change. Template updates can also be automated and updated, for example, to hundreds of templates at one time in batch mode.

What does doohlabs cloud do?

Here are just a few examples of what the our solution can do. Contact us and we will schedule a presentation!
  • Flexible and multi-level user management - you can split display surfaces into groups and channels and give different users access only to their own groups, channels, or even just to a single screen or content.
  • Triggers - content can be triggered with a variety of automatic impulses: If weather predicts sunlight, system rotates delicious grill products on the screens. Here, too, only imagination is a constraint.
  • Templates - A programmable HTML5-format content template that can be customized according to customer needs and brand.
  • Synchronization - Multiple media players on the same network can be synchronized to play synchronous materials. This also allows for a variety of video wall and menuboard implementations.
  • Content wheel - "content revolver" - Schedule with content wheel to play different content in the same ad slot during different loop times. The playlist changes every time you play, and the content never repeats in the same order.
  • Loop campaigns to automatically submit content as repetitive loops. Each campaign can have independent scheduling, content, and loop length.
  • Screen splitting - You can split the screen to desired content areas and schedule different areas to different contents.
  • Tickers / RSS -feeds - On the image can be programmed different text crawls that can be retrieved from a variety of real-time sources, such as RSS feeds.
Act now!
Get the best-performing DOOH platform to boost your business today!
Whether you are a network owner, a systems integrator, or a brand, DOOHLABS delivers unprecedented business value. Get in touch to plan a pilot project to prove your business case.
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