CMS for Retail Media - DOOH CMS

The CMS

Doohlabs In-Store IMPACT CMS operates screen players and content. A full variety of players can be geographically decentralised anywhere within the common digital signage network.

The CMS controls campaigns and scheduling and provides you all the needed tools for managing and distributing content.

In-Store IMPACT platform is designed to be an integral part of our customers’ architecture, and it is easy to integrate into business-critical systems, such as DAM & PIM.

The Retail Media toolset

In-Store IMPACT platform is the only digital signage system that has been designed in recent years to serve all the needed elements & features of in-store retail media. Besides offering all elements enabling for media sales for advertisers we also have for example a self-service for trade partners and connections for the most common programmatic marketplaces.

CMS can be used separately or seamlessly in conjunction with the retail media toolset.

To learn more about our in-store retail media capabilities click here.

Cloud & On-location

Our intelligence lives in the cloud. All services are driven by our cloud, which distributes playlists and materials to a huge number of media players.

You can define player groups for different media players so that the materials are shown on different media players simultaneously. One or more display devices can be connected to a media player so that materials can be played on a single device, device groups, or a large video wall.

We also work perfectly in environments where reliable internet connection is not available (eg. cruise ships) or for another reason, locally functioning intelligent presentation of content is needed. Our platform is fully functional on-location.

Players

We support a variety of players to work in any customer environment. We work with for example Windows, Linux, and Android.

SoC-players are a key part of our offering. We are fully compatible with both Tizen and WebOS. We are a proud partner with industry heavyweights and constantly develop our SOC architecture to be able to utilise the latest improvements.

Ease of use, intuitive user interface

We care about you and invest in usability. We develop our platform constantly by listening carefully our customers’ wishes.

The HTML5-based, responsive user interface does not require downloading of the content and is ready to use right away.

User interface is very easy to use. It creates, maintains and schedules extensive contents effortlessly, regardless of time and place.

Doohlabs In-Store IMPACT platform can be learned in under 15 minutes and more advanced users will learn the entire system used in an hour.

Modern technology

Although the development of our cloud solution started years ago, we have not stopped developing it, in contrary, we have accelerated the development more than ever. The introduction of retail media toolset extended our platform to fully utilise the hyper-growing demand for in-store retail media solutions.

Function reliability

Since our software has been running in critical environments 24/7 for a long time, we have cleared all the pitfalls and problem areas.

Software errors are rare and malfunctions are minimised, and of course we are constantly monitoring the performance of our software.

Integration to external data sources

Doohlabs cloud also integrates to external data sources, and that allows almost anything. Automatically updated prices, weather, warehouse inventory, schedules, news, social media updates and other interesting pieces of data can be easily displayed on the screen.

Create and schedule campaigns effectively

Create content

Download multiple files and common file formats for publishing in your campaigns, easily from browser or via API from your favourite DAM system.

You can also create content in the Template section of the system, utilising ready-made content templates easily and quickly. Only update new texts and images to the content template and publish it to your desired screens or display groups.

Create campaigns

Create a campaign, add content, and decide which screens and what time you want it to appear. Doohlabs solution takes care of the rest.

Campaigns can also be scheduled and published automatically.

The Timeline -view facilitates the overall scheduling and planning. You just throw campaigns and content into the timeline and the cloud will show them at the right time with selected screens.

Plenty of options for organising campaigns and schedules

One campaign can contain various contents and can be scheduled for multiple content streams - for just a couple of hours at a time or 24/7/365.

Choose to show the campaign and the connected contents every Wednesday at lunchtime, every half hour, every other week... choices are unlimited!

Content Wheel feature allows a virtually infinite number of options to display content. If your campaign is running around ten different content, the user can schedule them so that they will not be repeated in the same order.

Dynamic templates

In the platform, we have completely re-designed the basis for our dynamic HTML5 templates to work even faster and better than ever before.

Now it's even easier to utilise the power of XML-feeds in ad creation from product feeds, for example, automating the tedious task of creating a large number of ads or ad variations based on a product feed for example.

Dynamic templates don’t have any limitations regarding the look and feel, resolution, creatives and data sources.

With enhanced screen-splitting feature you can now run multiple campaigns with even better precision.

Dynamic templates also auto-generate QR-codes from any URL-provided, making the mobile connection from ads lightning fast.

Dynamic allocation

Traditional CMS content and targeted content managed by our retail media toolset can be distributed simultaneously. You can easily assign & adjust channels for both purposes as your business needs to evolve.

Intelligent CMS features

Here are a few examples of what our solution can do. Book a demo to learn more.

Flexible and multi-level user management - you can split display surfaces into groups and channels and give different users access only to their own groups, channels, or even just to a single screen or content.

Multitriggers - content can be triggered with a variety of automatic impulses: If weather predicts sunlight, system rotates delicious grill products on the screens. Here, too, only imagination is a constraint.

Templates - A programmable HTML5-format content template that can be customised according to customer needs and brand.

Synchronisation - Multiple media players on the same network can be synchronised to play synchronous materials. This also allows for a variety of video wall and menu board implementations.

Content wheel - "content revolver" - Schedule with content wheel to play different content in the same ad slot during different loop times. The playlist changes every time you play, and the content never repeats in the same order.

Loop campaigns to automatically submit content as repetitive loops. Each campaign can have independent scheduling, content, and loop length.

Screen splitting - You can split the screen to desired content areas and schedule different areas to different contents.

Tickers / RSS -feeds - On the image can be programmed different text crawls that can be retrieved from a variety of real-time sources, such as RSS feeds.

Advanced Digital Signage CMS with Retail Media toolset