About us

We help retail to become a media!

Retailers are losing money as they have not yet fully utilised their in-store advertising potential. We’ve created an intelligent, data-driven digital retail marketing platform to help retailers grow their in-store media and start making high margin revenue with their audiences.
We have built a completely audience focused, real-time targeting and booking engine - a complete solution for monetising in-store displays and digitalising trade marketing processes. Our mission is to automate data-driven buying, selling, and delivery of in-store advertising with our intelligent platform.

We automate in-store advertising

We believe, that substantial new revenue can be created by monetising the audiences in-store and by providing a new digital channel for trade marketers to promote their brands and products.
We transform retailers audience data to valuable target groups for advertisers. Retailers can sell their audiences with our system themselves, with a media sales partner or via  programmatic channels.

Doohlabs platform is a complete data-driven solution for targeting and selling in-store audiences

Doohlabs platform is an end-to-end platform for retailers to start making substantial revenue with in-store advertising as an integral part of their omni-channel offering. We provide tools for creating audiences, selfing them with an UI or via API and targeting target groups on screen level.
With Doohlabs platform, our clients can offer highly targeted advertising in their closed-loop advertising network and offer unprecedented value for their customers in a GDPR -driven world where cookies alone no longer drive the development of digital advertising.

Reliable and tech-savvy business partner

Doohlabs is a Finnish retail technology company, founded in 2018. Our clientele consists of different retail businesses all over the world: shopping malls, retail chains, gas stations, and hotels.
Our flexible way to customise the service according to your needs makes us an agile business partner. The ramp-up process is made fast, as we understand that time is money!

Team with a shared vision

World-class team with deep expertise in digital marketing and digital out-of-home.
Juha-Matti Aho
Juha-Matti Aho
Chief Technology Officer
Technical architect with deep understanding of Digital out-of-home solutions for over 20 years. A full-stack responsibility of building and maintaining the platform.
Tariq Coutermarsh
Tariq Coutermarsh
Business Development Director, MENA
Professional with over a decade of digital media, marketing technology and OOH advertising experience. Keen interest in combining a creative mind and strategic approach to find new business opportunities.
Teemu Kurri
Teemu Kurri
Chief Business Development Officer
Business Development professional with 20+ years of experience in designing digital concepts for B2B & B2C. Special interest in developing high-value targeted and personalised customer experience.
Janne Lohvansuu
Janne Lohvansuu
Chief Executive Officer
Business management and customer driven sales professional. Proven track record and result-oriented drive with 20+ years of delivering successful digital services.
Riikka Niemi
Riikka Niemi
Chief Marketing Officer
Growth marketing and communications professional with over 18 years experience in international business and global brands. Special knowledge in driving business through strategic approach to smart marketing solutions.
Panu Poikselkä
Panu Poikselkä
Chief Product Development Officer
R&D specialist with 20 years experience from concept design to production deployment. An agile hands-on approach to plan and steer continuous product development.
Jukka Tiainen
Jukka Tiainen
Chief Design Officer
Creative professional helping humans to face the new technology for  more than 20 years. Ensuring the Design (UX, UI, Usability) meets and exceeds the high standards and that the user comes always first.
Jari Öystilä
Jari Öystilä
Senior Vice President, Global Sales
Business management and global sales professional. Long excellent experience in media/technology business. Over 30 years experience in sales and marketing.
Want to join the team?
Check out our open positions