Retail media is not restricted to US markets only and is already a global phenomenon. Retail media will hit €25bn in Europe by 2026 forecasts IAB according to the-media-leader.com:
IAB Europe: retail media ‘no longer an emerging channel’
Retail media will surpass all other digital media marketing channels and the growth is fueled by the omnichannel opportunities it creates, writes SmartBrief:
Should you cash in on the rise of retail media networks?
Exchangewire presents predictions for retail media in 2023, including the trend for data-rich retailers to launch their own networks:
Retail media: Predictions for 2023
Doohlabs is active in several markets. One of the most dynamic ones being SE Asia, where we have partnered with Scotwell:
Scotwell and Doohlabs partner to advance in-store retail media in Southeast Asia