The headlines for this month's newsletter:
Csnews.com describes why and how convenience stores are rushing to build in-store retail media networks:
Convenience Stores & Building In-Store Retail Media Networks
Adweek writes about how being an early mover in in-store retail media offers many advantages:
In-Store Retail Media in 2024: Hype or Happening?
Themedialeader.com explains how the shortage of first party data may lead to alliances for some retail media networks in selected markets:
A shortage of first-party data will create retail media network alliances
Doohlabs published a new blog post about in-store audiences as an asset:
Audiences as an asset
More headlines next month.