Modernretail.co writes about how in-store retail media will be the next big thing:
Physical stores are poised to be the next major media channel for retailers
Sam’s Club announces that in-store sales can now be attributed to search ads that appear on its ecommerce site, according to thecurrent.media:
Walmart extends retail media to CTV, in-store sales
Campaignasia.com writes about how retail media is shaping the way advertisers should value & interpret metrics:
Without standard metrics, should brands still invest in retail media?
We at Doohlabs published a new blog post on how to kick-start & scale an in-store retail media network in various stages of the development cycle:
How to kick-start & scale your in-store retail media business?
/ Doohlabs team