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In-Store Retail Media Monthly Newsletter — April

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
This is April 2026 edition of the Doohlabs in-store retail media monthly newsletter. Last time we asked you if you would prefer more or less content in this newsletter. The vast majority was in favor of more content, so this is the new format of the newsletter. Enjoy!

Retail Media in News

Grocery TV’s Marlow Nickell comments in The Drum: Agentic commerce is overhyped and in-store underinvested:
Grocery TV’s Marlow Nickell: Agentic commerce is overhyped and in-store underinvested

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Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma in Marketing Dive:
How experiences turn in‑store retail media into real results

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Retail Touchpoints write about why in-store retail media’s moment is now:
Why In-Store Retail Media’s Moment is Now

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New in Doohlabs

Doohlabs explains the alternatives retailers have in acquiring a new CMS and retail media tools:
Do you need a new CMS to launch in-store retail media?

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To inhouse or outsource? Doohlabs uncovers the main ways to organize retail media operations and sales:
In-Store Retail Media – In-House or Outsourced?

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Is store your most important retail media channel? In this article Doohlabs explains the “Store in the Core” strategy:
“Store in the Core” as an omnichannel Retail Media Strategy

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More headlines next month.

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn