The headlines for this month's newsletter:
The Drum reveals 5 key trends to expect from retail media in 2024.
One of the most interesting ones (And which we in Doohlabs have also noticed recently) is how the retail media network model proven by major retailers is now breaking into other industries. Amongst active industries are for example automotive, quick-serve restaurants and travel:
What’s Next for Retail Media? The five trends to plan for in 2024 and beyond.
Another major ongoing transformation is the media corporations getting into retail media. This Mi3 article explores how Newscorp is getting involved with the business:
News Corp plots push to build retail media networks as brands pile in
Supermarketnews.com writes about a survey in which 97% of respondents said that having access to real-time data would lead advertisers to increase investments in retail media. Also, 46% of them would expect RMNs to include in-store digital displays:
A big opportunity in retail media networks? Real-time data.
Doohlabs published a blog post explaining a vital element of any in-store retail media network – trade partner self-services:
In-store retail media in practice: Trade partner self-services
More headlines next month.