Retail media in short means marketing to consumers at the point of purchase, online or in the actual physical retail space. In general, common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers.
According to BCG, tightening consumer privacy standards have undercut longstanding digital-marketing tools, such as third-party browser cookies, making it more difficult to communicate with consumers.
Retail media fills this void: retailers’ ability to access first-party data and “close the loop” by identifying those who make a purchase after seeing an ad makes retail media a compelling new channel for advertisers.
Lets take a look at the rise of Retail Media and the two main megatrends behind it:
Building advanced in-store retail media solution for in-store digital screens & audio requires expertise in these fields and modern online technologies. That is why Doohlabs was founded by a team of both online professionals as well as digital signage industry pioneers.
We’ve created a complete solution for monetising in-store displays and digitalising trade marketing processes. Our mission is to automate data-driven buying, selling, and delivery of in-store advertising with our intelligent platform.