Blog posts
Grocery dive explains how Ahold Delhaize USA in-houses their retail media operations:
Ahold Delhaize USA brings retail media in-house
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According to Forbes, GroupM study reveals that retail media is already 11% of total ad spend. They list 5 main reasons for this:
Retail Media Is Now 11% Of Total Ad Spend. Here Are 5 Factors Driving That Figure
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British major retailer Morrisons has also entered the era of retail media and established its own retail media unit, writes Themedialeader.com:
Morrisons jumps on retail media train
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Did you know, that Doohlabs has a unique offering for media sales companies wanting to enter the retail media business? Read more about building multi-retailer networks:
In-store Retail Media Solution for Media Companies
Best regards,
Doohlabs Team
