Blog posts
Also, commerce media has been in the news lately a lot. When the consulting powerhouses start publishing their reports on a subject in retail media, it has usually been a sign that the market is about enter a new major growth cycle.
Here are our headlines for the in-store retail media newsletter for June 2025:
McKinsey’s report on commerce media:
The evolution of commerce media: Navigating a new era in advertising
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Also, Boston Consulting published their report on it:
Commerce Media Is Rewriting the Rules of Customer Connection
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SPAR International and Doohlabs announced a retail media partnership:
SPAR chooses Doohlabs’ In-store IMPACT to power its multi-market retail media ecosystem
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Doohlabs has a “store in the core” business philosophy in retail media. But what does it mean?
It’s time to put the Store in the Core in retail media
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More headlines next month.
Best regards,
Doohlabs Team
