Blog posts
If August was about money moving into the store, September is about the store getting bigger: a mall operator, a convenience chain and a hardware co-op all decided their physical footprint is a media asset, and each one is talking about proving visits and purchases rather than counting impressions.
Simon Property Group launched Simon Media Network, a commerce media platform spanning more than 200 retail destinations across North America, Europe and Asia, reports Sixteen:Nine.
Mall Giant Launches Retail Media Network
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Circle K relaunched its retail media network as Full Circle Media, C-Store Dive reports. The network covers 6,600+ US stores and 2.9 billion annual customer visits, promising up to 200 million monthly impressions across fuel pump media, in-store digital screens, checkout displays and owned channels.
Circle K relaunches its retail media network
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Ace Hardware's RedVest Media unveiled a measurement suite and audience library ahead of its 2027 upfront, per MediaPost. Advertisers can link ad spend to actual purchases made online or in one of 4,000+ locally owned stores.
Ace Hardware Media Arm Unveils Measurement, Audience Features
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Doohlabs CEO Janne Lohvansuu and Craneworks CEO Sami Käyhkö took the stage at the IAB Retail Media Summit 2026 in Helsinki on 2 September, making the case for the overlooked opportunity of in-store retail media in Europe:
Doohlabs on stage at Retail Media Summit 2026 in Helsinki
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In-store retail media works without advertisers ever seeing a single shopper's data: personal data never leaves the retailer, and what gets sold is access to an audience, not the data underneath it, argues our new blog post:
The shopper advertisers never see
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The NEW in-store retail media playbook 2026 is now available: The Doohlabs 2026 In-Store Retail Media Playbook
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More headlines next month.
Best regards,
Doohlabs Team
