A few months ago, Microsoft unveiled their retail media offering. The big thing here is their ability to serve the in-store needs of the retailers, states modernretail.co:
Microsoft unveils a retail media offering taking direct aim at Amazon
Online retail media platforms are starting to strengthen their omnichannel offerings. Progressivegrocer.com writes about Criteo acquiring Brandcrush:
Criteo Acquires Brandcrush to Accelerate Offline Retail Media Solutions
The insiderintelligence.com writes about retail media 2.0 – the next phase where omnichannel attribution and in-store retail media will be the key drivers for success:
Why retail media will be the third and biggest wave of digital advertising
The Doohlabs webinar: 2023 – The year of in-store retail media in Asia is now available as a video.
Check it out!
It’s finally springtime here in Finland – we hope you enjoy it as much as we do!