Blog posts
eMarketer’s H1 2026 forecast finds the retail media market consolidating fast: a scaled second tier is taking shape while the long tail falls further behind, and growth continues even as the hierarchy sharpens:
Retail Media Ad Spending Forecast H1 2026
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IAB Europe has released three new interactive maps of Europe’s developing digital advertising landscape, including an updated view of the region’s retail and commerce media ecosystem:
Exploring Europe’s Developing Digital Advertising Landscape With Three New Interactive Industry Maps
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The Drum argues that as agentic commerce reshapes digital retail media, the in-store channel is the one retail media networks can genuinely own:
RMNs own their destiny with in-store retail media
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As retailers move from pilots to serious networks, the decisive question shifts from where to place screens to what each screen is actually for. Our latest blog post lays out three maturity levels and the one role decision that determines the value of the entire network.
Read out blog post about the topic:
From Placement to Purpose: Designing In-Store Retail Media Networks That Actually Earn
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In-store retail media is finally having its moment. Screen networks are expanding, investment is rising, and the channel is maturing from infrastructure into something buyers treat as media.
Read out blog post about the topic:
In-Store Retail Media Can’t Scale on Sold Ads Alone
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More headlines next month.
Best regards,
Doohlabs Team
