Blog posts
Walgreens is putting advertising screens back into its stores, reports Chain Store Age. Looma will install them in 1,200 of the chain's roughly 8,500 US locations by early 2027, with measurement through the LiveRamp partnership agreed in December. The network is rented, not built.
Walgreens to deploy in-store advertising screens
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7-Eleven Australia launched Anytime Media across its 760-store estate, per Marketing-Interactive. It covers the stores, the My 7-Eleven loyalty programme and digital channels, and is sold on 4.6 million weekly transactions. Screens are rolling out now, with more in 2027.
7-Eleven launches retail media network across 760-store footprint
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Buyers say they are not using in-store retail media hard enough, reports Supermarket News on IAB and Grocery TV research. Of 100 US buyers, 43% said their organisation underuses its in-store investment, and 59% put inventory and scale in their top three — ahead of measurement, named a barrier by 27%.
Almost half of grocers are underutilizing retail media: study
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Private label is now 38.8% of grocery value across 17 European markets, which makes own-brand retailers the clearest case for in-store retail media, not the hardest. For these retailers the receipt builds the audience, not the loyalty program.
The receipt is the audience: retail media for discounters
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Omnichannel retail media starts with one audience layer in the store, where attention and purchase intent concentrate and where an audience can be checked against what people actually bought.
Omnichannel Retail Media Starts in the Store
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The NEW in-store retail media playbook 2026 is now available: The Doohlabs 2026 In-Store Retail Media Playbook
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More headlines next month.
Best regards,
Doohlabs Team
