Retail media has taken the world of marketing by storm.
Having started online, during last year we've seen the focus shifting heavily to
in-store retail media as retailer are realizing the enormous media value they have in in-store audiences.
Most retailers reach wider audience in-stores than online, and these can be monetized best with in-store screen networks.
Doohlabs is an in-store retail media platform helping retailers to monetize their audiences in stores. Retail media networks are major revenue source for retail making digital screens a business-critical part of the ecosystem.
Doohlabs SoC-player runs natively on Samsung Tizen OS, removing the need of external media players, simplifying and speeding up the roll-out of the networks.
Together, the two companies are now empowering marketing revolution for brick & mortar catering targeting and media sales capabilities previously available only online.
Pete Colquitt from Samsung comments:
Samsung is committed to creating best in class solutions in the ooH and Retail Media space. We have chosen to partner with industry leaders to address our client requirements and continue our journey of innovation. Doohlabs bring a wealth of experience and differentiation that we are excited to introduce as part of this exciting chapter of ecosystem growth.”
Janne Lohvansuu from Doohlabs adds:
We’ve worked with Samsung for years and they continue to provide us the robust & reliable backbone to build successful in-store retail media networks and automation in scale that is required by major retailers. Now that in-store retail media is entering hyper growth, this co-operation provides retailers a reliable platform to base their businesses on.”
Doohlabs specializes in transforming retailer data securely to sellable audiences and the seamless integration with Samsung guarantees the ads are delivered for the right audiences, just at the right time.
As a global leader in enterprise mobility and information technology, Samsung provides enterprise products and services that help customers realize the promise of digital business.
