Great news! Doohlabs won a prize in an experience design competition held by Veikkaus, Finnish gaming monopoly.
The aim of the two-phased competition was to rethink the concept of a casino and design ideas emphasising experiences for the upcoming casino in Tampere, Finland.
The awarded proposal was made in a close-knit team collaboration with architect agency Muuan, digital signage integrator Craneworks and VR/XR design company Zoan.
Doohlabs contributed for the whole ideation as well as focusing in AI controlled system that produces personalised experiences for Casino visitors in coordination with the Arena and its events.
“We had the opportunity to get best-of-breed team, give them freedom to innovate and utilise best technology platform to show how it can be done in the real world — I think that was the winning combination” says Teemu Kurri, Chief Business Development Officer of Doohlabs.
The proposal was warmly welcomed by the judging panel and praised for its innovativeness and feasibility.
Veikkaus is the national lottery company of Finland. Veikkaus games are estimated to generate nearly one billion euros a year. Veikkaus’ Casino Tampere is part of Tampere Deck (Kansi Areena)project.
Check out the full video of upcoming Kansi Areena below!