KLIATV is an airport media company, serving digital screen advertising to over 6 million passengers monthly in Malaysia. It operates in Kuala Lumpur International Airport and has recently expanded to 4 other international hubs in the country: Langkawi, Kota Kinabalu, Kuching and Penang.
KLIATV had been operating their large digital signage network with over 500 Screens using traditional methods. However, with the growing effectiveness of data-driven advertising, they sought to upgrade their network to provide customers with a more personalized and targeted experience.
KLIATV turned to Scotwell for their expertise in implementing advanced digital solutions, while also partnering with Doohlabs to adopt their platform for automated data-driven advertising. With the new platform, KLIATV can now utilize fex. passenger data to deliver personalized advertising and promotions to airport audiences.
"We are excited to have partnered with Scotwell and Doohlabs to modernize our digital signage network and offer data-driven advertising to a wider audience," said Sukhwin Sidhu, CEO of KLIATV. "With our combined expertise and resources, we are confident that we can provide a more engaging and effective digital signage experience for our customers."
"Scotwell is thrilled to have worked with KLIATV and Doohlabs on this project," said Ken Lee, CEO of Scotwell. "Together, we have created a unique and effective advertising platform for airport visitors, providing them with a personalized and engaging experience that delivers value to both our clients and their customers."
Janne Lohvansuu, CEO of Doohlabs adds: Besides retail, we at Doohlabs currently see airports as one of the most potential places to do the fast-growing in-store retail media business. "With our platform for automated data-driven advertising, we can help KLIATV deliver targeted and effective campaigns to their audiences, improving the overall customer experience and driving business results for both KLIATV and advertisers."
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