News & Insights

The Finnish National Lottery company Veikkaus chose Doohlabs platform for Casino experience management

Teemu Kurri
July 7, 2021
Finnish digital signage integrator Craneworks won an open public tender to deliver an experience management system with Doohlabs platform for Veikkaus’ newest Casino in Tampere.

New responsible Veikkaus Casino Tampere will be in the new UROS LIVE -Arena, the home for various events, such as the World Hockey Championships in 2022. The Casino Tampere will be unique for its experience management on a global scale, as its digital solutions will be utilised in a way that has never been seen before. The Experience Management System will be in the heart of it.

Doohlabs Platform is a data-driven software for managing and delivering smart content in physical spaces. In Casino Tampere, the platform creates and manages multi-sensory experiences, that will adapt to events in and outside theArena in real-time. The intelligent management to deliver video, light, sound and even scents in perfect harmony, ensures that Veikkaus has a future-proof system to accommodate all the needs for creating great experiences for registered adult customers in years to come.

“We are really proud to have been selected to help Veikkaus in creating world-class responsible experiences in Casino Tampere. This is a case that will set the bar for future experience spaces” says Sami Käyhkö, CEO of Craneworks.
“This is a fine example of how modern experiences in physical spaces can be created with smart software. In years to come, we will see lots of interesting applications for real-time, data-driven experience management” adds Janne Lohvansuu, CEO of Doohlabs.

Further information:

Sami Käyhkö, Craneworks. Tel: +358 40-5419 414,

Janne Lohvansuu, Doohlabs. Tel: +358 50 5663850,

Veikkaus is a state-owned Finnish lottery company that produces safe and entertaining gaming experiences for its customers. It is well-known for its technological advancements.

Doohlabs is a data-driven digital out-of-home saas-platform for retail and special venues, such as casinos.

Craneworks is a leading Finnish digital signage provider that is committed to providing high-class inventful solutions for its clientele.