Blog posts
Targeted content delivery to identified customer segments is possible also in digital out-of-home (DOOH) advertising. We are actively collaborating with organisations varying from retail to hospitals to uncover the opportunities of audience measurement and analytics. Sounds interesting? Read more and see how you can join in!
Did you know that digital out-of-home is the most rapidly growing ad media in the world today? As digital out-of-home is becoming mainstream of big brands and corporations there is a growing need to find ways to measure and prove the effectiveness of it. Here’s where we enter the arena.
Digital out-home investments are quite sizeable and until now the investment decisions have been made with very limited data available. Doohlabs excels in analysing the behaviour of your target groups in both commercial and non-commercial spaces.
We measure the impact of digital out-of-home advertising and transform this data into business knowledge that helps you to make just the right choices and a well-argued business plan to reason your decisions.
Digital-out-of-home related decisions have far-reaching effects on your bottom line and your company’s customer experience. That’s why we urge you not to jump to conclusions blindly but experiment with us in the real world which solutions work best for you and which do not yield the expected results.
We feel that all digital-out-of-home investments should first be put under a test in a pilot.
Pilots are quick and agile projects that start with measuring current state and customer segments, that works as the basis for audience analytics. In the second phase, various content types (inspirational, tactical, etc.) is compared and measured. In the last phase, we combine the data gathered and target the right audiences with the right messages to create conclusions on what types of audiences, data-driven products and targeting create best business results.
All our pilot projects deliver a well-documented analysis and result with a business plan on how to implement a solution that delivers concrete benefits for your company.
With the first pilots underway, there is room for interesting pilot cases in the Nordics and we invite you to join!
We, at Doohlabs, develop a data-driven platform for digital out-of-home that shows explicitly how a given target group reacts to particular content and utilises this data to deliver the most impactful content to the right audience at the right time.
Find out more at www.doohlabs.com
