Payback estimate

How fast does in-store retail media pay back for you?

Set your network below. The estimate is indicative — book a demo for the numbers built on your own formats, data and market.

Indicative model
Current in-store capabilities

No screens yet: hardware and installation count as the investment at an average per-screen cost. Our delivery partners price screens per format and site — a real figure replaces the average in your own estimate.

Entrance, main aisle, end-caps, checkout, audio zones — count what you have or plan to place.

min / store / week

HQ planning, creative, price checks and store staff time — per store, per week.

Internal settings — hidden in the published version. Edit any of them; the results update immediately.

Indicative payback
Media revenue, year 1
Operational savings, year 1
Platform & operations, year 1
Net annual benefit
Do the screens pay their own rent?
About this estimate

Media revenue only. The figures count the media business the screens carry. On top of that, a screen network lifts incremental sales of the advertised products — your own promotions and paid campaigns alike — and grows basket size. Neither is included here.

Your media-sales model sets the sales cost. An in-house team, a media-sales partner's share or an open commerce media network's commission each take a different slice of the media revenue shown.

European averages. The estimate is built on European average figures — in the US prices run higher, in some markets lower. Results also depend on formats, sales motion and data readiness. Indicative only; your own estimate replaces the averages with your numbers.

Want the numbers for your own network?

Book a demo and we build the estimate on your formats, your data and your market — per-screen cost included. Not ready to talk? Start with the Playbook.