Create value from customer insight
Targeting audiences, media sales and booking have traditionally been handled by separate systems and often times also different companies.
Doohlabs’ platform combines all pieces of the puzzle into an easy to operate end-to-end process. Now finally you can organise the sales of your network just the way you want it to be.
Execute campaigns based on audiences and provide proof-of-play. Targeting engine lets you present your campaigns to those audiences your advertiser is trying to reach.
Single view to live audience inventory. Doohlabs booking engine streamlines the booking & scheduling as the whole process is based on audiences managed in the same system.
A helicopter view on the sales of the whole network. You – as a network owner - will have the complete control on the inventory. You decide which part of the inventory will be sold to external partners and which you will have for your purposes.
Audience Product Creator
Ad products based on audiences. Doohlabs platform is based on audience-based booking. You will have total control in creating audiences that are compelling to your advertisers.
Connect to programmatic ecosystems. Doohlabs platform is ready to be connected to your preferred programmatic platforms.
For external media sales. Partners, such as media agencies will have their contract-based view on the system.
Doohlabs platform can work in sync with Salesforce with integration through Advendio, that is a solution built for companies to efficiently manage media buying and selling in Salesforce.
Unlimited Data Sources
Different companies are using different data models and Doohlabs platform is not limited to any single data source. It supports unlimited amount of data sources from loyalty systems to teleoperator data and various location data providers, such as Foursquare. Our specialist will assist in putting the data to work for you and anonymising it to be safely used.