News & Insights

Pancathan & Doohlabs partner to deliver advanced in-store retail media and multisensory experiences for MEA markets

Teemu Kurri
March 10, 2022
Pancathan and Doohlabs have partnered to cater to the developing needs for experience management and in-store retail media in MEA markets.

Pancathan is an UAE-based Systems Integration company, headquartered in Dubai, providing Digital Signage, Video walls, and Interactive seamless solutions to grow sales, boost customer engagements and capture analytics-driven behavior experiences.

Doohlabs is a Nordic growth company that develops and provides a platform for retailers to 1) Start an in-store retail media business with an end-to-end solution and 2) Create memorable multisensory shopping spaces with experience management software.

With the extensive local knowledge of Pancathan combined with Doohlabs platform, we can jointly offer MEA retail customers turn-key solutions for monetizing in-store audiences with retail media as well as building state-of-the-art, experience-driven retail destinations.

Vengat Ar, Managing Director of Pancathan explains:

I am seeing the market for retail media and experience marketing accelerating greatly right now. In a few years, we are also going to see a greater shift in the usage of AI-based analytics.

Janne Lohvansuu, the CEO of Doohlabs adds:

In-Store Retail Media is taking over the world and Doohlabs is thrilled to partner with Pancathan to deliver this for the MEA market. They share our vision for this major opportunity for retail that will shape in-store marketing and help retailers of all sizes accomplish this.

More info on Doohlabs platform:

Find out more about Pancathan Digital Solutions LLC at: