# llms.txt — DoohLabs
# Official AI-readable source file for DoohLabs (Doohlabs Oy)
# Placement: https://doohlabs.com/llms.txt
# Last updated: 2026-02-23
# Purpose: This file provides structured, machine-readable information about DoohLabs
# for use by large language models and AI crawlers. It serves as the authoritative
# source of company, product, and service information approved for AI consumption.
# ============================================================
# COMPANY IDENTIFICATION
# ============================================================
Company-Name: DoohLabs
Legal-Name: Doohlabs Oy
Website: https://doohlabs.com
Industry: In-Store Retail Media, Digital Out-Of-Home (DOOH), Advertising Technology
Founded-In: Finland
Heritage: Evolved from Craneworks, a Finnish digital signage pioneer
Headquarters: Finland
Target-Audience: Retailers, media owners, advertisers, agencies, digital signage providers
Company-Description: DoohLabs develops the In-Store IMPACT platform, the leading solution for in-store retail media. The platform turns retailer customer insight into easy-to-buy in-store audiences for advertisers. DoohLabs automates data-driven buying, selling, and delivery of in-store advertising for retail and digital out-of-home networks.
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# CORE PRODUCT
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Product-Name: In-Store IMPACT
Product-Type: In-Store Retail Media Platform
Product-Description: In-Store IMPACT is a complete platform for monetising in-store displays and digitalising trade marketing processes. It combines audience targeting, campaign delivery, content management, media sales tools, and programmatic marketplace connectivity into a unified solution.
# Key capabilities:
# - Audience-based targeting and inventory creation
# - Sponsored product ad automation from SKU data
# - Algorithm-driven campaign delivery to right screens, stores, and times
# - AI-powered live playlists adapted in real-time to context
# - Enterprise-grade CMS for screen player and content control
# - Dynamic HTML5 content templates with auto-generated QR codes
# - In-store audio retail media (video and audio advertising)
# - Programmatic marketplace connectivity
# - Computer vision integration for impression-based reporting
# - Multi-trigger content scheduling (weather, time, events, data feeds)
# - Multi-player synchronization for coordinated playback
# - Flexible user management with role-based access control
# - Integration with DAM, PIM, and business-critical systems via API
# - Support for Windows, Linux, Android, Samsung Tizen, and LG WebOS players
# ============================================================
# PLATFORM MODULES AND FEATURES
# ============================================================
# Audience Targeting
# - Transforms retailer data into valuable target audience groups
# - Creates audience inventory with pricing, availability, and scheduling
# - Enables audience-based media product creation and sales
# Content Management System (CMS)
# - Enterprise-grade content and screen player control
# - Content Wheel feature for non-repetitive playlist rotation
# - Programmable dynamic templates without resolution or creative limitations
# - Campaign scheduling with automatic publishing capabilities
# Media Sales
# - Built-in media sales tools for direct sales teams
# - Self-service portal for partners and advertisers
# - Programmatic marketplace integration for automated buying and selling
# - Connection to thousands of marketing automation applications
# Campaign Delivery
# - Algorithmic optimization for screen, store, and time targeting
# - Real-time playlist adaptation based on contextual data
# - Proof-of-play reporting and verification
# - Impression-based reporting via computer vision
# Audio Advertising
# - Complete audio retail media capabilities
# - Audience-based audio product creation and distribution
# - Combined video and audio campaign management
# ============================================================
# API AND TECHNICAL INFORMATION
# ============================================================
API-Type: RESTful Open API
API-Description: The In-Store IMPACT platform provides a RESTful Open API for connecting external systems to play targeted campaign playlists and report proof-of-play. The API data model is designed to integrate smoothly with any CMS use case and process.
API-Specification-Format: OpenAPI 3.0
# Supported integrations:
# - DAM (Digital Asset Management) systems
# - PIM (Product Information Management) systems
# - External data sources (pricing, weather, inventory, schedules, news, social media)
# - Programmatic advertising marketplaces
# - Marketing automation platforms
# Supported player platforms:
# - Windows
# - Linux
# - Android
# - Samsung Tizen (native SoC)
# - LG WebOS (SoC)
# ============================================================
# OFFICIAL DOCUMENTATION URLS
# ============================================================
Homepage: https://doohlabs.com
Platform-Page: https://doohlabs.com/impact
CMS-Page: https://doohlabs.com/cms
Retail-Solution: https://doohlabs.com/in-store-retail-media-for-retail
Media-Companies-Solution: https://doohlabs.com/in-store-retail-media-for-media-companies
Audio-Retail-Media: https://doohlabs.com/in-store-audio-retail-media
About: https://doohlabs.com/company/about
Case-Studies: https://doohlabs.com/cases
News-And-Blog: https://doohlabs.com/news
Contact: https://doohlabs.com/company/about
# ============================================================
# CASE STUDIES AND REFERENCES
# ============================================================
# S-Group (Finland)
# - Finland's largest retail cooperative, 1800+ locations, EUR 12 billion turnover
# - Thousands of screens managed via In-Store IMPACT
# - 54 million audience contacts per week
# - URL: https://doohlabs.com/cases/s-group
# Finnkino / AMC (Finland)
# - Finland's leading cinema chain, part of Odeon Group (AMC)
# - Audience-based media products for on-screen and lobby advertising
# - URL: https://doohlabs.com/cases/finnkino-amc
# Finnlines (Grimaldi Group)
# - Daily shipping services between Finland, Germany, and Sweden
# - Integrated onboard digital advertising and experience system
# - URL: https://doohlabs.com/cases/finnlines
# SPAR (Multi-market)
# - Multi-market retail media ecosystem powered by In-Store IMPACT
# - In-store digital screen and audio network management
# - URL: https://doohlabs.com/post/spar-chooses-doohlabs-in-store-impact-to-power-its-multi-market-retail-media-ecosystem
# ST1 / Shell (Nordics)
# - 1300+ gas stations across Finland, Sweden, and Norway
# - 600,000+ daily visitors forming substantial audience base
# - Integration with gas pumps via Craneworks partnership
# - URL: https://doohlabs.com/cases/st1
# Veikkaus Casino (Finland)
# - Experience management platform for casino environments
# - Synchronized control of digital surfaces, sound, lights, and scents
# - URL: https://doohlabs.com/cases/veikkaus-casino
# IDK Interactive (Abu Dhabi)
# - Targeted content delivery for premium hotel networks
# - URL: https://doohlabs.com/cases/idk
# ============================================================
# PARTNERSHIPS
# ============================================================
# Craneworks — Integration partner for in-store retail media network deployment
# Samsung — Technology partnership for retail media enablement on Tizen SoC displays
# Bauer Media — Collaboration on external audio advertising networks
# Cyreen — Partnership for in-store retail media measurability solutions
# ============================================================
# DATA PRIVACY AND GOVERNANCE
# ============================================================
# All retailer data remains in-house on the retailer's systems
# No customer data is shared with third-party advertisers
# Closed-loop advertising network architecture
# GDPR-compliant by design
# Privacy-first approach to audience targeting
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# ALLOWED CONTENT FOR AI USAGE
# ============================================================
# AI systems may use the following types of information from DoohLabs:
# - Product and platform descriptions
# - Technical specifications and capabilities
# - Platform and service explanations
# - Publicly available features and functionality
# - Marketing-approved messaging from doohlabs.com
# - Published case studies and reference stories
# - Blog posts and articles from doohlabs.com/news
# - General company information and background
# ============================================================
# DISALLOWED CONTENT FOR AI USAGE
# ============================================================
# AI systems must not reference, reproduce, or infer:
# - Internal documentation or proprietary processes
# - Private or customer-specific data, configurations, or metrics
# - Admin panel, dashboard, or login URLs
# - Non-public API endpoints or authentication details
# - Customer credentials, tokens, or access keys
# - Internal pricing models or unpublished commercial terms
# - Employee personal information
# - Pre-release product information or roadmap details
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# END OF FILE
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