Customer Success Stories

Finland's largest DOOH network

S-Group chose Doohlabs as its software partner for monetising its audiences and offering the advanced extensive DOOH network nationwide. The Doohlabs platform gained the best score for usability and for its extensive features in an independent comparison.



The Doohlabs platform is in use on thousands of screens throughout S-Group’s premises and the expansion continues at a rapid speed. S-Group and its advertising partners see the DOOH network as an effective way to reach customers at the last mile, with less media noise and distractions than in other channels.

The Doohlabs solution provides S-Group powerful tools for both internal advertising and for successful external media sales operations with a partner. The platform enables S-Group to easily reach different kinds of audiences in various locations at the right time.

The Doohlabs platform has been integrated with S-Group’s Digital Asset Management system. Content creators in the S-Group can search for material directly from DAM and publish and schedule it in our platform with no extra effort at all. DAM integrations enable our customers to design and execute omni-channel campaigns routinely, efficiently and with great transparency.


Watch our 1-minute video about in-store retail media in hypermarket environment.

S-Group is a massive co-operative retail chain in Finland with over 1800 locations and a turnover of c. EUR 12 billion. The group also operates in Estonia and Russia. S-Group offers a wide range of services such as supermarkets, department stores and specialty stores, service stations and fuel trade, tourism, catering and hardware trade. S-Bank offers comprehensive banking services for all customer-owners. S-Group operates a powerful loyalty program with over 2,1 million members in Finland.

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