AI Powered Targeting
DOOHLABS AI targeting engine is the most advanced out-of-home targeting tool on the market. It uses various data sources on microlocation level to predict which content to show for the current audience. It measures the attention value for the different elements of the content to optimize the actions of one display & whole network.
Our AI targeting engine has been designed to work both as an integral part of the DOOHLABS platform as well as in conjunction with any other major CMS.
As the targeting engine is in the core of the DOOHLABS Platform, our solution is designed around target groups. It is thus ready for programmatic media sales.